Tata Consumer Products Sticks with Wavemaker for Media Duties

Tata Consumer Products, a leading FMCG company, has announced the re-appointment of Wavemaker as its media agency partner. This strategic decision aims to strengthen the company's marketing efforts and drive growth across its diverse portfolio of brands.

Wavemaker will continue to handle the end-to-end management of traditional and digital media planning and buying for Tata Consumer Products. This includes planning and executing campaigns across TV, print, radio, and digital channels. The agency will be responsible for creating innovative and impactful campaigns that resonate with consumers and drive brand engagement.

Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products, expressed his enthusiasm about the continued partnership with Wavemaker. He highlighted the company's commitment to hyper-local, hyper-personalized, and technology-driven marketing initiatives.

Ajay Gupte, CEO - South Asia, Wavemaker, expressed his delight at the re-appointment. He emphasized the agency's dedication to leveraging its expertise in media and consumer engagement to create meaningful and exciting campaigns for Tata Consumer Products.

This renewed partnership between Tata Consumer Products and Wavemaker signifies a strong commitment to delivering exceptional results. By combining the strengths of both organizations, the two companies aim to further elevate the brand's position in the market and drive sustainable growth.