Pepsi® Launches Bold New Logo with Street Art Murals in Sri Lanka

Pepsi® has unveiled its new logo in a vibrant and exciting way through the ‘Pepsi® Street Kala’ campaign in Sri Lanka, marking a significant milestone in the brand’s 125-year legacy. The campaign is a global first, as Pepsi® introduces its refreshed identity through public art for the first time, with 17 stunning murals displayed across Sri Lanka. This innovative approach aims to make art more accessible to the public, inviting people to engage with the brand in a new and dynamic way.

The ‘Pepsi® Street Kala’ campaign was launched with a spectacular event at the Lotus Tower in Colombo, South Asia's tallest self-supported tower. The launch brought the bold new Pepsi identity to life, transforming the city’s skyline with a stunning illumination of the tower in Pepsi’s iconic colors. The event, attended by media, influencers, and local artists, was a sensory celebration of youth, creativity, and the Pepsi spirit, showcasing the brand's deep connection with Sri Lanka's vibrant culture.

Anuj Goyal, Associate Director of PepsiCo for the Area-Countries Region, explained the significance of the campaign, stating, “Pepsi has always been at the forefront of youth culture. With this initiative, we are taking that commitment to the streets of Sri Lanka, bringing our bold new logo to life through street art and helping to expand the visual narrative of Pepsi.”

The murals themselves are the heart of this campaign, strategically placed at prominent locations like the Sri Lanka Tennis Association, Nawala, and railway stations in Colombo, Wellawatte, Rathmalana, and Bambalapitiya. These murals are more than just artwork—they have become selfie hotspots, with locals and travelers capturing the stunning visuals while celebrating Pepsi’s new identity. Each mural has been designed to reflect Pepsi’s bold new logo, while honoring the unique cultural identity of Sri Lanka, highlighting food, music, sports, dance, and youth culture.

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Tanu Sinha, Head of Design at PepsiCo India & South Asia, shared, "The ‘Pepsi® Street Kala’ campaign is a vibrant celebration of the art, culture, and passions of the youth of Sri Lanka. Each mural captures Pepsi’s refreshed identity, while also reflecting the unique spirit of the country, making the murals a symbol of shared creativity and connection."

Speaking about the campaign’s local significance, Sandeep Kumar, Country Head at Varun Beverages Limited (VBL) in Sri Lanka, added, “We are thrilled to bring Pepsi’s refreshed identity to life in Sri Lanka. This campaign celebrates not only creativity and culture but also the strong bond Pepsi shares with the Sri Lankan people. We are proud to contribute to this milestone by integrating public art into the daily lives of locals.”

As the murals capture the imagination of people, Pepsi® has succeeded in blending public art with brand identity, making a bold statement about the company’s commitment to both youth and creativity. The Pepsi® Street Kala campaign is a perfect blend of modern branding and traditional art forms, offering a unique way for people to connect with the iconic beverage brand while celebrating the vibrant culture of Sri Lanka.