Mrunal Thakur is the New Face of Lacto Calamine

Piramal Pharma has announced that popular actress Mrunal Thakur will be the new brand ambassador for its iconic skincare brand, Lacto Calamine. This partnership marks a new chapter for Lacto Calamine as it expands its product range and strengthens its position in the growing Indian skincare market.

Lacto Calamine, known for its legacy in providing effective solutions for oily skin, has witnessed significant growth in recent years. The brand has expanded its presence across various channels, including pharmacies, supermarkets, and e-commerce platforms. To further solidify its market leadership, Lacto Calamine is launching a new multi-media campaign – "Oily skin hai to Lacto Calamine" – featuring Mrunal Thakur. This campaign will showcase the brand's diverse range of skincare products, including sunscreens and face washes.

Nandini Piramal, Chairperson of Piramal Pharma, emphasized the importance of this partnership. "The Indian skincare industry is witnessing rapid growth," she said. "Lacto Calamine has evolved from a single lotion to a comprehensive skincare range to cater to the evolving needs of consumers. Mrunal Thakur, with her versatility and radiant presence, will effectively connect with a wider audience and enhance the brand's visibility."

Mrunal Thakur expressed her excitement about this collaboration. "I am honored to partner with a brand that has been trusted by generations," she said. "Lacto Calamine's commitment to innovation and authenticity resonates deeply with me. I look forward to introducing these thoughtfully crafted products to a wider audience and inspiring women to embrace healthy, radiant skin."

In the coming months, Lacto Calamine plans to further expand its product offerings and expand its reach through new channels and stores. The brand also aims to accelerate its growth on e-commerce platforms.