Tag: Marketing

Campaigns
The Humorous Social Media Campaign from Bail Kohlu

The Humorous Social Media Campaign from Bail Kohlu

Bail Kohlu, the flagship brand of BL Agro, has introduced a new video as part of...

Inside Edge
Disha Patani joins Hershey India as a brand ambassador for SOFIT

Disha Patani joins Hershey India as a brand ambassador...

John Abraham and Disha Patani will work together to develop the brand's 'Fit is...

Campaigns
Apis India Launches #ShuddhAurSaccha Campaign, Promoting Its Honey for Healthy Winters

Apis India Launches #ShuddhAurSaccha Campaign, Promoting...

Apis India Limited launches #ShuddhAurSaccha, a campaign to appeal to its audience...

Analysis
Why did e-commerce startups discontinue their TV advertising?

Why did e-commerce startups discontinue their TV advertising?

With the exception of the IPL season, major D2C brands did not advertise on TV for...

Inside Edge
Be ready to experience "Har Din Kuch Naya" with Amitabh Bachchan

Be ready to experience "Har Din Kuch Naya" with Amitabh...

Nexus Malls appoints, a global star as their Brand Ambassador

Inside Edge
Beanly, a coffee company obtains startup capital from renowned investors

Beanly, a coffee company obtains startup capital from renowned...

Beanly, a D2C start-up noted for its innovations in the coffee market and a consumer...

Inside Edge
Beanly, a coffee company obtains startup capital from renowned investors

Beanly, a coffee company obtains startup capital from renowned...

Beanly, a D2C start-up noted for its innovations in the coffee market and a consumer...

Inside Edge
Technology unleashes creativity for brands

Technology unleashes creativity for brands

Why marketers need to boost workflow efficiency across the creative lifecycle.

Inside Edge
Technology unleashes creativity for brands

Technology unleashes creativity for brands

Why marketers need to boost workflow efficiency across the creative lifecycle.

Inside Edge
Anushka Sharma roped in as ambassador for Michael Kors India

Anushka Sharma roped in as ambassador for Michael Kors...

Anushka Sharma will be seen in brand campaigns for Michael Kors.

Industry
This Children's Day, Bournvita "forced packs” wants parents to stop pushing their ambitions onto our children

This Children's Day, Bournvita "forced packs” wants parents...

By encouraging parents to recognise their children's actual talents rather than...

Industry
FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented By’ partners its Qatar edition of the tournament

FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...

Inside Edge
Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH,...

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

Makes a case for third-party ad verification solutions that make sure advertisers'...

Inside Edge
Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni named as the new brand ambassador...

Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...

Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...