Tag: Marketing

Inside Edge
Challenges and Opportunities for EdTech Advertising: ASCI Report

Challenges and Opportunities for EdTech Advertising: ASCI...

Suggests the RAISE model, which will assist marketers and creative professionals...

Campaigns
Hardee's commissions AI to design a 'Super Star Burger,' and the results are amazing but not perfect

Hardee's commissions AI to design a 'Super Star Burger,'...

The company's social media ad highlights Ai's limits in developing the perfect burger.

Inside Edge
Rohit Suri, President and Managing Director of Jaguar Land Rover India, is retiring

Rohit Suri, President and Managing Director of Jaguar Land...

Suri will work for the organisation until March 31, 2023.

Industry
The top South Indian celebrities are listed by IIHB

The top South Indian celebrities are listed by IIHB

The IIHB recently published the TIARA South Research Report 2023, the results of...

Analysis
Top OTT in India and third worldwide in terms of downloads is MX Player

Top OTT in India and third worldwide in terms of downloads...

MX Player, the top OTT platform in India, has achieved yet another milestone that...

Analysis
Advertisers for the DP World ILT20 respond favorably to ZEE

Advertisers for the DP World ILT20 respond favorably to...

ZEE Entertainment Enterprises Limited (ZEEL) has got off to a robust start with...

Analysis
Trending Now: 2023 predictions for TV advertising

Trending Now: 2023 predictions for TV advertising

More viewers than ever are streaming, which will cause TV advertising to become...

Analysis
In 2023, PR will emphasise audience personas, transparency, and authenticity: Aman Gupta

In 2023, PR will emphasise audience personas, transparency,...

A FINN Partners Company, speaks about the key trends that are expected to dominate...

Industry
How the hip-hop movement is helping Bacardi's consumer engagement grow

How the hip-hop movement is helping Bacardi's consumer...

In an interaction with Sociapa, Arti Hajela, Regional Brand & Category Head, RTD...

Campaigns
Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo" claim

Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo"...

Kurkure has expanded its brand with the introduction of a brand-new sub-brand called...

Analysis
TAM AdEx reports a 26% increase in TV ad volumes in year 2022 over year 2019

TAM AdEx reports a 26% increase in TV ad volumes in year...

According to TAM AdEx's in 2022, television ad volumes increased by 26% during the...

Analysis
We will witness a transition from storytelling to story living

We will witness a transition from storytelling to story...

How the pandemic has brought about a new leadership paradigm in this episode of...

Inside Edge
A "Robot Lawyer" Will Represent A Human In Court For The First Time Ever

A "Robot Lawyer" Will Represent A Human In Court For The...

A robot lawyer can "fight corporations, beat bureaucracy, and sue anyone at the...

Campaigns
When haggling with Peyush Bansal for the Lenskart advertisement, Karan Johar defies reason.

When haggling with Peyush Bansal for the Lenskart advertisement,...

Tanmay Bhat and his team conceptualised the most recent TV ad for the eyewear company.

Campaigns
When haggling with Peyush Bansal for the Lenskart advertisement, Karan Johar defies reason.

When haggling with Peyush Bansal for the Lenskart advertisement,...

Tanmay Bhat and his team conceptualised the most recent TV ad for the eyewear company.

Industry
The marketing budget for JOY has been rising annually: Roy Poulomi, RSH Global

The marketing budget for JOY has been rising annually:...

The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...