Tag: Marketing

Inside Edge
Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop a Samsonite bag.

Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop...

The film was created as part of the luggage company's promotional operations with...

Inside Edge
Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop a Samsonite bag.

Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop...

The film was created as part of the luggage company's promotional operations with...

Campaigns
Neha Dhupia as the New Face of One Friday: A Stylish Journey Begins

Neha Dhupia as the New Face of One Friday: A Stylish Journey...

One Friday, the popular fashion brand, has recently announced NehaDhupia as their...

Inside Edge
Are small and medium-sized advertising firms struggling?

Are small and medium-sized advertising firms struggling?

While some industry participants believe the situation is difficult for small businesses,...

Inside Edge
TV and digital must be viewed through the same prism: Vikram Sakhuja

TV and digital must be viewed through the same prism: Vikram...

At the introduction of the Pitch Madison Advertising Report 2023, the Partner &...

Campaigns
ACKO creates a potent ode to Mumbai's dynamic city.

ACKO creates a potent ode to Mumbai's dynamic city.

The campaign celebrates the beneficial transformations the city has undergone throughout...

Inside Edge
Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa, a marketing agency, has bagged the digital mandate for Patanjali’s Nutrela...

Campaigns
Launch of a limited-edition Valentine's Day Pack by Center Fresh

Launch of a limited-edition Valentine's Day Pack by Center...

The company and JioSaavn worked together to release the pack that allows users to...

Inside Edge
Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

Industry
Loitongbam, the captain of Indian women's football, and Adidas collaborate with Dev Ashalata

Loitongbam, the captain of Indian women's football, and...

The football player and the company will collaborate closely to market the game...

Campaigns
Pathaan: A Closer Look at Epigamia and Emaar Properties' Shining Moment

Pathaan: A Closer Look at Epigamia and Emaar Properties'...

Making a Big Impression: The Film Showcasing Epigamia and Emaar Properties Earns...

Inside Edge
Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Inside Edge
Abhishek Joshi leaves MX Player

Abhishek Joshi leaves MX Player

SVP & Business Head of SVOD (Subscription Business) & Business Partnerships Joshi...