Tag: Marketing

Inside Edge
Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

Industry
Loitongbam, the captain of Indian women's football, and Adidas collaborate with Dev Ashalata

Loitongbam, the captain of Indian women's football, and...

The football player and the company will collaborate closely to market the game...

Campaigns
Pathaan: A Closer Look at Epigamia and Emaar Properties' Shining Moment

Pathaan: A Closer Look at Epigamia and Emaar Properties'...

Making a Big Impression: The Film Showcasing Epigamia and Emaar Properties Earns...

Inside Edge
Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Inside Edge
Abhishek Joshi leaves MX Player

Abhishek Joshi leaves MX Player

SVP & Business Head of SVOD (Subscription Business) & Business Partnerships Joshi...

Inside Edge
Union Budget 2023: Tax breaks, support for AI, 5G, and youth power

Union Budget 2023: Tax breaks, support for AI, 5G, and...

The media and entertainment sector is likely to be impacted by the measures outlined...

Inside Edge
Manu Kumar Jain has left Xiaomi

Manu Kumar Jain has left Xiaomi

Jain, Xiaomi's Global Vice President, joined the firm in 2014 as Country Manager...

Inside Edge
Partnership announcements: Will influencer marketing remain influential?

Partnership announcements: Will influencer marketing remain...

The majority of industry participants believe that while the guidelines will make...

Campaigns
Nikon India's 'Through Her Lens' campaign raises the profile of women's voices

Nikon India's 'Through Her Lens' campaign raises the profile...

The contest, currently in its third season, provides a forum for female photographers...

Inside Edge
Mona Jain will be the Chief Revenue Officer at Zee News

Mona Jain will be the Chief Revenue Officer at Zee News

Jain will be returning to Zee for the second time

Analysis
How CaratLane is benefiting from a strong omnichannel strategy

How CaratLane is benefiting from a strong omnichannel strategy

The advantages of implementing a strong omnichannel strategy, and the growth drivers...

Campaigns
With the #HugHerMore campaign, ITC Sunfeast Mom's Magic offers a happiness hack

With the #HugHerMore campaign, ITC Sunfeast Mom's Magic...

According to a survey the company conducted, participants hug their mothers 50%...

Inside Edge
'Cutting marketing budgets in difficult times is not a good idea.'

'Cutting marketing budgets in difficult times is not a...

A panel of industry leaders presented ideas on effective marketing strategies at...

Inside Edge
'Cutting marketing budgets in difficult times is not a good idea.'

'Cutting marketing budgets in difficult times is not a...

A panel of industry leaders presented ideas on effective marketing strategies at...

Inside Edge
Goafest 2023 is scheduled to take place on May 24, 25, and 26

Goafest 2023 is scheduled to take place on May 24, 25,...

The much-anticipated creative festival draws professionals from the advertising,...