TVS Jupiter’s New Campaign: More Than Just a Scooter

TVS Motor Company's new TVS Jupiter, with its 29 new features, is taking the market by storm. Coral Media's innovative OOH campaign highlights the scooter's practicality and style.

Deepanjali Deepanjali
Nov 12, 2024 - 15:21
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TVS Jupiter’s New Campaign: More Than Just a Scooter

TVS Motor Company has launched a comprehensive marketing campaign, "India ka Naya Zyada," to promote its latest offering, the all-new TVS Jupiter. This 360-degree campaign, which includes TV, print, digital, and Out-of-Home (OOH) media, aims to highlight the scooter's 29 new features, including improved mileage, enhanced comfort, convenience, safety, and advanced technology.

To further amplify the campaign’s reach, Coral Media has executed a creative OOH activation that focuses on one of the Jupiter's key features: Double Helmet Storage. By using a unique motion element, the OOH ads effectively showcase the scooter's practicality and style, attracting attention in high-traffic areas.

The "India ka Naya Zyada" campaign positions the TVS Jupiter as a superior choice for commuters. Through a combination of traditional and digital marketing channels, TVS Motor Company aims to create a strong brand impression and drive sales of the new Jupiter.

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