Tag: Internet Advertising India

Campaigns
The Humorous Social Media Campaign from Bail Kohlu

The Humorous Social Media Campaign from Bail Kohlu

Bail Kohlu, the flagship brand of BL Agro, has introduced a new video as part of...

Inside Edge
CoinSwitch announces new brand identity and logo

CoinSwitch announces new brand identity and logo

The updated mobile app takes a content-first approach, providing users with bite-sized...

Inside Edge
Aryan Khan launches D'YAVOL and collaborates with AB InBev India

Aryan Khan launches D'YAVOL and collaborates with AB InBev...

D'YAVOL wants to offer carefully chosen lifestyle items and experiences in the areas...

Inside Edge
When consumers become brand game-changers

When consumers become brand game-changers

Industry analysts say it's no surprise that advertisers are looking to gamers and...

Inside Edge
Beanly, a coffee company obtains startup capital from renowned investors

Beanly, a coffee company obtains startup capital from renowned...

Beanly, a D2C start-up noted for its innovations in the coffee market and a consumer...

Analysis
The liquidity challenge and banks

The liquidity challenge and banks

Challenging situations. Banks must increase deposit rates in addition to tightening...

Industry
BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR, ONE OF BOLLYWOOD'S MOST TALENTED ACTORS

BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR,...

The campaign comes as winter is set in parts of the country. Part of the BoroPlus...

Industry
#RIPTwitter: Will brands soon abandon Twitter?

#RIPTwitter: Will brands soon abandon Twitter?

The hashtag "RIPTwitter" recently became popular on the network after two weeks...

Campaigns
Ahead of the upcoming India Super League, CommsCredible purchases a franchise in Gurugram.

Ahead of the upcoming India Super League, CommsCredible...

The India Super League is an amateur cricket league

Industry
10% drop in Paytm shares as Softbank looks to reduce stake

10% drop in Paytm shares as Softbank looks to reduce stake

The change occurs immediately after the end of the investors' share trading lock-in...

Industry
Google India reports an increase in gross ad sales of 79.4% for the FY22

Google India reports an increase in gross ad sales of 79.4%...

The net revenue from operations is Rs 9,286 crore.

Inside Edge
Mahendra Singh Dhoni roped in as brand ambassador for Navi.

Mahendra Singh Dhoni roped in as brand ambassador for Navi.

MS Dhoni will be the face of Navi’s branding initiatives

Industry
Twitter halts its "blue check" feature after bogus accounts took over.

Twitter halts its "blue check" feature after bogus accounts...

Users have been using Twitter's verification feature to pose as celebrities and...

Industry
Twitter's India unit goes negative in FY22; revenue increases 82%

Twitter's India unit goes negative in FY22; revenue increases...

Twitter's India division experienced losses during the fiscal year that ended on...

Industry
As cinema lovers return to the theatres, advertisers are now doing the same

As cinema lovers return to the theatres, advertisers are...

Industry signals that the ad rates for in-cinema are likely to touch pre-Covid levels

Inside Edge
Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Kapoor will appear in the brand's multimedia campaign spanning digital, OTT, OOH,...