Tag: Internet Advertising India

Analysis
Real world to metaverse: Will meta platforms recover in 2023?

Real world to metaverse: Will meta platforms recover in...

A €390 million fine imposed by a UK court for the illegal use of data for targeted...

Analysis
The time is now for brands to purge their advertising supply chain

The time is now for brands to purge their advertising supply...

Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...

Campaigns
Flashback Friday: When Mirinda turned orange for Blue Men

Flashback Friday: When Mirinda turned orange for Blue Men

During Mirinda's global advertising campaign from 1994 to 1996, the renowned Blue...

Analysis
The urgent need is for digital-first employee advocacy

The urgent need is for digital-first employee advocacy

Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, discusses the "three...

Inside Edge
In 2023, Friday Filmworks will put a lot of emphasis on sports: Devendra Deshpande

In 2023, Friday Filmworks will put a lot of emphasis on...

The CEO said we have five key releases this year to start the year with. According...

Analysis
Human interactions will be powered by empathy, a clean, sustainable fuel: Madhukar Kumar

Human interactions will be powered by empathy, a clean,...

Operational efficiencies, stronger strategies, and a much stronger focus on creating...

Campaigns
Placement of McDonald's Emily in Paris: Tastes off or fine?

Placement of McDonald's Emily in Paris: Tastes off or fine?

According to experts, the brand integration is jarring and doesn't fit with the...

Analysis
Esports 2023: Advertisers are in the game now

Esports 2023: Advertisers are in the game now

Experts say that there are now countless advertising opportunities because the Indian...

Analysis
This year's outdoor advertising will be dominated by pDOOH

This year's outdoor advertising will be dominated by pDOOH

In addition to the growth of OOH media as a whole, industry experts predict that...

Analysis
The emergence of social commerce: Why are brands becoming aware of it?

The emergence of social commerce: Why are brands becoming...

Currently valued at $2 billion, the social commerce market is anticipated to grow...

Analysis
Looking back at the Top 7 series that dominated OTT platforms as we say goodbye to 2022

Looking back at the Top 7 series that dominated OTT platforms...

The top 7 blockbuster series on OTT platforms that grabbed the attention of customers...

Analysis
We Have High Hopes for An Increase in Consumer Demand

We Have High Hopes for An Increase in Consumer Demand

The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...

Analysis
The key initiatives for B2B marketing in 2023.

The key initiatives for B2B marketing in 2023.

Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...

Campaigns
‘Slice-of-life’ a Marquee Initiative Film by McDonalds

‘Slice-of-life’ a Marquee Initiative Film by McDonalds

This is the third film which has a unique take on inclusivity from the EatQual initiative.

Campaigns
The Most Joyous Occasions of 2022 are Compiled by Cadbury Dairy Milk

The Most Joyous Occasions of 2022 are Compiled by Cadbury...

Introduction of the new Heart The Happiness by Ogilvy India.

Analysis
Positive Effect of Digital Marketing on Indian D2C Market

Positive Effect of Digital Marketing on Indian D2C Market

How brands may successfully use direct-to-consumer marketing, choosing the correct...