Mahendra Singh Dhoni roped in as brand ambassador for Navi.

MS Dhoni has been named as the brand ambassador for Navi, a financial services brand supported by Sachin Bansal. MS Dhoni will be the face of Navi’s branding initiatives.

The company claimed that its affiliation with the former captain of Team India "strengthens the brand's reliability as it tries to satisfy consumer aspirations by providing easy, inexpensive, and easily accessible financial services across India."

Navi debuted its first commercial featuring MS Dhoni during India vs England T20 semi-final match. This campaign's objective is to dismantle the outdated and customary practices of this industry in order to promote Navi's quick and accessible financial services. Before transitioning to print and out-of-home (OOH) advertising in the second phase, the campaign will first run on social media sites including Facebook, Instagram, and YouTube.

"We are happy to introduce MS Dhoni as our brand ambassador and the newest member of the Navi family," said Sachin Bansal, co-founder of the Navi Group. He is the ideal brand ambassador because he personifies the values Navi and all we stand for—trust, ambition, and passion. I believe that working with him would significantly advance our aim to give every Indian access to straightforward, reasonably priced, and trustworthy financial services.

Mahendra Singh Dhoni commented on the alliance by stating that "Today's India is intelligent, aspirational, and always working toward its goal. In order for billions of Indians to realize and surpass their life goals, Navi and I have joined hands to bring this vision to reality. Making financial services conveniently accessible whenever needed is Navi's goal. I am so eager to embark on this new journey with Navi.