CoinSwitch announces new brand identity and logo

CoinSwitch, a cryptocurrency investing app, has unveiled a whole new brand identity, including a new logo, colours, typeface, and a redesigned mobile app.

By providing a unified view across numerous asset classes, the brand-new software incorporates multiple asset classes with a simple intuitive interface. The updated mobile app takes a content-first approach, providing users with bite-sized information supplemented by images, allowing them to make data-backed investing decisions.

The new logo is based on the concept of options and a broad portfolio - each portfolio is made up of various desires, objectives, financial goals, and aspirations. The many forms in various sizes and colours represent these values and demonstrate how each user's financial path is unique, but CoinSwitch can accommodate them all.

"At CoinSwitch, we strive to transform Indians' financial investment path. As we shift from a single-asset app to a wealth-tech destination, we see the need for a more accessible visual identity more than ever. With a simple UI/UX, we changed the crypto investing experience and grew to become India's largest crypto-investing platform. The brand new colourful, contemporary but elegant colour palette resembles our key motto — simplicity and inclusivity — and embodies our goal and strategy for being a preferred investing destination for all Indians "said Ashish Singhal, CoinSwitch's co-founder and CEO.

"Many Indians have not yet begun to invest in any asset class. There is a scarcity of trustworthy information from trustworthy sources. As part of our aim to be a one-stop destination for all investing needs, we have conceptualised this distinctive inclusive design to attract the new, bold, independent people who want to be sensible in making their financial decisions. We aim to encourage people to invest and develop their money rather than just consume and spend it. Our new brand identity is based on no-jargon, bite-sized information, and intriguing images to supplement text. We've also included quizzes and polls for users to put their knowledge to practise "Swati Pincha, Senior Director of Growth at CoinSwitch, elaborated.

CoinSwitch's redesign includes a number of user-friendly sections, such as a 'portfolio' section that provides a clear picture of how the user's investments are performing, a'market' section that allows users to keep a close eye on price movements, and a dedicated 'learn' section with bite-sized content that allows investors to stay up to date with everything that's happening in the market in a simple and quick way.

The new design uses a relaxing colour palette — the blueish purple, complimented by darker and brighter blue tones paired with a vibrant, zesty lime — that expresses the brand's personality and boosts the product's aesthetic appeal. The secondary palette will supplement the primary palette with warm but vivid colours. Our artwork and other product creatives will come to life with a dab of pink, a rich of light green, and attractively bleached colours of blue and purple.