Vaani Kapoor roped in as brand ambassador of Lotus Makeup

Bollywood actress Vaani Kapoor has been named the brand ambassador for its line of natural makeup products by vegan cosmetics brand Lotus Make-Up. Vaani Kapoor will appear in its multimedia campaign as the brand's face across digital, OTT platforms, OOH, social media, and at multiplexes throughout the country. Vaani will support Proedit and Ecostay line of high-performance makeup range, daily-use vegan makeup that is kind on the skin, non-toxic, paraben-free, and cruelty-free for the duration of her two-year partnership with the company.

The campaign's hashtag, #MyMakeupMyWay, used in the marketing film aims to break down misconceptions about how makeup can be worn guilt-free throughout the day where in Vaani can be seen wearing Lotus Makeup on a road trip, a daytime gathering, and an evening party. Modern consumers are drawn to the beautiful actress because she easily connects with Gen Z and millennials because of her charm, perfect complexion, and personality. Lotus Makeup wants to connect with aspiring customers across India by taking use of her amazing popularity.

Chairman and Managing Director of Lotus Herbals, Mr. Nitin Passi, said on the partnership: "We are thrilled to have Vaani Kapoor endorse the Lotus makeup line since she resonates with our brand's drive towards clean & non-toxic beauty. We introduced Lotus Makeup in 2011, making us the country's first vegan cosmetics company. The customers of today are highly aware of their choices and are concerned about the environment, and seek out cosmetics that offer safety, effectiveness, and ethical methods. A wide range of customers who choose to utilise solely natural products for their beauty routine are drawn to Lotus makeup's high-performance product options since they check all the right boxes.

'I am thrilled to be connected with Lotus Makeup, a makeup line that is focused on ethical and sustainable beauty,' says Bollywood actress Vaani Kapoor in further detail. I adore their products since they are paraben- and toxic-ingredient-free, vegan, and cruelty-free. All of my makeup demands are met by their product line, which is ideal for any situation.

The stunning Vaani Kapoor will star in a high-voltage campaign that spans top OTT channels, digital, in-store, POP, and out-of-home as the new face of Lotus Makeup. On its social media channels, including Facebook, Instagram, YouTube, and Twitter, the company will conduct a digital video campaign with a robust media strategy. In order to draw in as many viewers as possible for maximum publicity, Lotus Makeup will also screen the brand film at prestigious multiplexes across the nation.