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Industry
BIBA debuts Mother’s Day ad: Nothing surpasses Mom's love

BIBA debuts Mother’s Day ad: Nothing surpasses Mom's love

Sumit Rawat May 10, 2024 0 132

BIBA unveils Mother’s Day campaign: "Kuch nahi" collection for moms who seek nothing...

Campaigns
Spykar campaign: Encouraging young Indians to vote, making apathy uncool

Spykar campaign: Encouraging young Indians to vote, making...

Sumit Rawat May 8, 2024 0 145

Targeting 18-30-year-old voters in Gujarat, Maharashtra, and Uttar Pradesh, Spykar's...

Analysis
Urban India shifts away from YouTube, WhatsApp, FB, and X

Urban India shifts away from YouTube, WhatsApp, FB, and...

Sumit Rawat May 1, 2024 0 179

YouTube, WhatsApp, FB & X lost 5-15% users in India over 3 years, but Instagram...

Technology
Meta launches Instagram's creator marketplace, connecting Indian content creators and brands

Meta launches Instagram's creator marketplace, connecting...

Sumit Rawat Feb 23, 2024 0 137

Meta introduces ML-based recommendations, leveraging Instagram data for brands to...

Technology
Meta Introduces "Imagined with AI" Labels for Transparency in Content Creation

Meta Introduces "Imagined with AI" Labels for Transparency...

Sumit Rawat Feb 7, 2024 0 126

The tech giant is creating scalable tools to detect invisible markers, aiming to...

Technology
Instagram introduces video status feature: here's a usage overview

Instagram introduces video status feature: here's a usage...

Sumit Rawat Dec 14, 2023 0 131

Instagram introduces 2-second video status, expanding user expression alongside...

Technology
WhatsApp enables sharing Status updates on Instagram, details on functionality

WhatsApp enables sharing Status updates on Instagram, details...

Sumit Rawat Dec 4, 2023 0 168

WhatsApp is developing a feature enabling users to share Status updates directly...

Analysis
Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message Ad Success

Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message...

Sumit Rawat Nov 9, 2023 0 148

Remarkable growth in click-to-message ads showcases the potential of conversational...

Industry
Meta's Proposed Subscription Model: Ad-Free Instagram and Facebook for $14/month

Meta's Proposed Subscription Model: Ad-Free Instagram and...

Sumit Rawat Oct 3, 2023 0 111

Meta Considering $14/Month Subscription for Ad-Free Instagram and Facebook as They...

Inside Edge
Possible Post Editing Feature Coming to Instagram's Threads App

Possible Post Editing Feature Coming to Instagram's Threads...

Sumit Rawat Sep 23, 2023 0 116

Instagram Threads Update: Potential Post Editing Feature on the Horizon for Users...

Industry
Instagram Ads Expands Reels Template Options to Provide Creative Insight

Instagram Ads Expands Reels Template Options to Provide...

Sumit Rawat Jul 19, 2023 0 179

Instagram introduces enhanced Reels template options to spark creative inspiration....