Instagram Introduces 'Early Access' Feature and AI Innovations

This initiative appears to mirror WhatsApp’s beta program, where Meta has previously rolled out multiple beta versions of new features to a select group of users. This approach allows the company to gather feedback and resolve any issues before a wider release. Testers benefit by getting a sneak peek at upcoming features and having the opportunity to request additional functionalities.

WhatsApp Beta testers have long enjoyed early access to new features. “The company rolled out its Beta Testers program long back, and people who sign up get the latest updates for testing them out,” WhatsApp explains.

Additional Instagram Features in Development

In addition to the 'early access' feature, Instagram is reportedly working on an innovative feature that will enable users to create chat themes using artificial intelligence. Currently, Instagram offers customizable chat themes with color gradients and pre-designed options. However, a leaked screenshot suggests that Instagram might be experimenting with a new “Create with AI” option, potentially allowing for AI-driven personalized or generated chat themes.

Meta's recent focus on AI is evident as it has integrated an AI chatbot across its platforms, including Instagram. This chatbot can answer queries on various topics, such as travel planning, recipe recommendations, and makeup and skincare tips. Powered by Meta AI and extracting information from Google, the chatbot provides answers along with links to original sources and can be accessed through Instagram DMs.

These developments signal Instagram’s commitment to enhancing user experience through innovative features and technologies, promising exciting updates for its global user base.