Tag: Digital Marketing News
Zara apologizes, retracts contentious ad following public...
Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...
2023 Recap: 7 Trends in Media Monetization for Publishers,...
Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn:...
Notices were issued after a contempt petition criticized actors for promoting harmful...
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...
In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...
Tata Play rolls out personalized ads for traditional linear...
Advertisers segment TV audiences, serving distinct ads to households, tailoring...
Apple joins Google, Microsoft, Meta in advancing competitive...
Apple joins Google, Microsoft, and Meta, advancing in the competitive realm of AI...
Brand safety: A major concern for marketers in advertising...
Industry experts describe the challenging task brands face in preserving their reputation...
Google launches 'Gemini,' AI model exceeding ChatGPT's...
Google quietly developed AI, surprised by ChatGPT's release, partnered with Microsoft...
Gaming industry hit Rs 16,428 cr in FY23, per EY
The 'New Frontiers' report projects India's online gaming industry to achieve Rs....
Indian Television Witnesses Remarkable Surge in Viewership,...
TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...
Telegram's potential as a marketing tool excites modern-day...
Telegram's expanding user base, active community engagement, diverse content, bot-driven...
India set to reach Rs 394 bn in programmatic ad revenue
As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...
Spotify to lay off 17% of global employees in downsizing
CEO Daniel Ek pledged support for affected employees, offering severance, PTO, healthcare...
WhatsApp enables sharing Status updates on Instagram, details...
WhatsApp is developing a feature enabling users to share Status updates directly...
Google ad uproar: Just a minor issue or something significant?
Google's response to allegations involves allowing advertisers to exclude their...
