Bajaj Auto Launches ‘My Pulsar Story’ Campaign to Celebrate 25 Years of Pulsar
Bajaj Auto launches ‘My Pulsar Story’ campaign inviting riders worldwide to share journeys as Pulsar completes 25 years.
SociapaHQ
On the occasion of 25 years of the iconic two-wheeler brand, Bajaj Auto has launched a global campaign called ‘My Pulsar Story’. The campaign invites riders to share their personal stories and experiences with Pulsar.
The campaign celebrates the stories behind owning a Pulsar and how the bike has become a part of milestones from first rides to college journeys, long distance road trips and lifelong friendships.
In the last 25 years, Pulsar has transformed from a motorbike to a global riding community. The brand said the stories of its riders now connect enthusiasts in markets including India, Mexico, Colombia, Brazil and Argentina.
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Rider Stories:
Launched in 2001, Pulsar had an important role to play in rethinking the sports motorcycling landscape, making performance-oriented motorcycles accessible to a wider audience. The brand has extended its presence to over 100 countries with a portfolio of 125cc to 350cc models, and has sold more than 2 crore motorcycles, thereby boosting Bajaj Auto’s reach.
‘My Pulsar Story’ will run from July 21 to September 4, 2026. You can be a part of it by sharing your stories on Instagram using photos, reels, videos, art, music, performances or AI-generated content with the hashtag #MyPulsarStory and tagging @mypulsarofficial.
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Selected stories from riders across India and international markets, creators, heritage owners and celebrities will be featured on Pulsar’s global social media channels. The weekly winners will be rewarded and one winner from each participating country will receive a Pulsar NS400z.
“Every Pulsar has a story, but more importantly, every rider has one,” said Sumeet Narang, President – Marketing, Bajaj Auto Ltd.Commenting on the campaign, Pulsar is more than a motorbike for 25 years. It’s fired a generation of performance motorcycling, given millions their first rides, and built a passionate community spanning countries, cultures and generations.”
He added that the campaign aims to celebrate the shared passion and experiences that have shaped the Pulsar legacy, encouraging riders to share what being “Definitely Daring” means to them.
