Tag: Digital Marketing News

Business Spotlight
Instamart and Kalyan Jewellers Deliver Precious Coins This Akshaya Tritiya

Instamart and Kalyan Jewellers Deliver Precious Coins This...

Instamart and Kalyan Jewellers join forces to offer certified gold and silver coins—delivered...

Campaigns
DP World and Delhi Capitals Spotlight Cricket’s Transformative Power in Film

DP World and Delhi Capitals Spotlight Cricket’s Transformative...

DP World and Delhi Capitals unveil a cinematic short film celebrating cricket’s...

Campaigns
Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration

Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration

Coca-Cola’s Coke Zero and Swiggy Instamart team up with Tiger Shroff for dynamic...

Industry
Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Technology
Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Business Spotlight
Mandira Bedi Sweetens Deal as Healthy Mithai Co’s Brand Ambassador

Mandira Bedi Sweetens Deal as Healthy Mithai Co’s Brand...

Mandira Bedi becomes the face of Healthy Mithai Co, championing guilt-free Indian...

Campaigns
Peter England’s “League of Legends” Merges Cricket Legacy with Sartorial Swagger

Peter England’s “League of Legends” Merges Cricket Legacy...

Peter England salutes cricket icons Kapil Dev, Sir Vivian Richards, and Harsha Bhogle...

Campaigns
Alcon’s “Switch to Precision1” Campaign Tackles Contact Lens Discomfort Head-On

Alcon’s “Switch to Precision1” Campaign Tackles Contact...

Alcon India’s “Switch to Precision1” campaign stars real wearers, highlighting superior...

Technology
ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Inside Edge
Leisure Brands Go on Marketing Joy-Ride, Spend Up Thirty Percent

Leisure Brands Go on Marketing Joy-Ride, Spend Up Thirty...

Leisure brands amplify ad budgets by 30% in 2025—fueling post-pandemic pent-up travel,...

Business Spotlight
Spotify Rewards Podcasters with $100 Million Payout in Q1 2025

Spotify Rewards Podcasters with $100 Million Payout in...

Spotify pays out $100 million to podcasters in Q1 2025, expanding ad revenue share,...

Business Spotlight
Meesho Rebrands as Meesho Pvt Ltd to Strengthen Corporate Structure

Meesho Rebrands as Meesho Pvt Ltd to Strengthen Corporate...

E-commerce unicorn Meesho officially becomes Meesho Pvt Ltd, tightening governance,...

Business Spotlight
Pankaj Tripathi Joins Euro Adhesives as the New Brand Ambassador

Pankaj Tripathi Joins Euro Adhesives as the New Brand Ambassador

Euro Adhesives enlists actor Pankaj Tripathi, leveraging his trustworthy persona...

Business Spotlight
The Souled Store Acquires Redwolf to Expand Pop-Culture Merch Portfolio

The Souled Store Acquires Redwolf to Expand Pop-Culture...

The Souled Store acquires Redwolf, uniting two fan-favorite apparel brands to deliver...

Campaigns
Rashmika Mandanna Joins Comfort Family as Official Fabric-Conditioner Ambassador

Rashmika Mandanna Joins Comfort Family as Official Fabric-Conditioner...

Actress Rashmika Mandanna becomes Comfort fabric-conditioner’s vibrant new face,...

Business Spotlight
Gully Labs and Royal Enfield Debut Hunter 350-Inspired Urban Sneakers

Gully Labs and Royal Enfield Debut Hunter 350-Inspired...

Gully Labs teams with Royal Enfield to launch a limited Hunter 350 sneaker—melding...