Ninad Pathak Joins Cello as Head of Digital Marketing

In a significant move, Ninad Pathak has been appointed as the Head of Digital Marketing at Cello, a renowned name in the stationery and consumer products sector. Ninad announced his new role through a LinkedIn post, marking another milestone in his remarkable career.

With over 12 years of experience in marketing, branding, and media strategy, Ninad brings a wealth of expertise to Cello. His career spans various prestigious roles in leading organizations, showcasing his proficiency in NPD, integrated media planning (ATL, Social, Digital), branding, and creative content strategy.

Before joining Cello, Ninad served as the Assistant Vice President - Marketing at IndiaFirst Life, where he contributed significantly to the company's marketing campaigns and growth strategies. Prior to that, he was the Associate Director - Strategy at Interpublic Group (IPG), a global marketing services powerhouse.

His earlier roles include working as the Manager - Marketing Strategy and Media Planning at Madison World, one of India’s largest media agencies. Ninad also honed his skills as a Senior Research Analyst at Nielsen, focusing on the FMCG and pharmaceutical sectors. His journey in the professional world began as a System Engineering Intern at Rashtriya Chemicals & Fertilizers Limited, laying a solid foundation for his illustrious career.

With a proven track record of driving innovative marketing strategies, brand growth, and customer engagement, Ninad’s addition to Cello is expected to bolster the company’s digital marketing efforts. His expertise in crafting integrated media campaigns and creating impactful brand narratives will align seamlessly with Cello’s vision of staying at the forefront of the market.

Speaking about his career journey, Ninad has always emphasized the importance of strategic planning and data-driven decision-making in achieving marketing success. His leadership in previous roles has led to several transformative campaigns that have redefined brand positioning and customer outreach.

Ninad’s new role at Cello comes at a time when the brand is keen on amplifying its digital presence and connecting more effectively with its target audience. By leveraging his deep understanding of emerging trends in social media marketing and consumer behavior, Ninad aims to steer Cello towards greater innovation in its marketing endeavors.

As the Head of Digital Marketing, Ninad will spearhead strategies that not only enhance Cello’s online visibility but also foster stronger customer engagement through creative content, advanced analytics, and seamless integration across various digital platforms.

Ninad Pathak’s journey reflects his dedication and excellence in the field of marketing, and his leadership at Cello is anticipated to pave the way for impactful digital campaigns and sustained growth.