Tag: Digital Marketing

Industry
Adapting to the Appetite: Zomato and Swiggy Revolutionize Advertising Landscape

Adapting to the Appetite: Zomato and Swiggy Revolutionize...

As users actively engage, platforms become key spaces for advertisers. Experts note...

Technology
2024 heralds major tech upgrades, shaping mobile marketing landscape ahead

2024 heralds major tech upgrades, shaping mobile marketing...

As AI ascends, experts foresee a transformative revolution, not just evolution,...

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall

Industry
Brand safety: A major concern for marketers in advertising strategies?

Brand safety: A major concern for marketers in advertising...

Industry experts describe the challenging task brands face in preserving their reputation...

Technology
Google ad uproar: Just a minor issue or something significant?

Google ad uproar: Just a minor issue or something significant?

Google's response to allegations involves allowing advertisers to exclude their...

Technology
Brand Strategies in the Age of Google's Innovative Generative AI Search

Brand Strategies in the Age of Google's Innovative Generative...

Navigating Google SGE's New Features: Expert Advice for Brands and Advertisers to...

Technology
Social Media Platforms Engage in Fierce E-commerce Advertising Rivalry

Social Media Platforms Engage in Fierce E-commerce Advertising...

Evolution of Internet Habits Fuels Intense Competition Among Emerging Social Media...

Technology
Meta Introduces AI Tools for All Advertisers, Enhancing Campaigns

Meta Introduces AI Tools for All Advertisers, Enhancing...

Meta Unveils Generative AI Tools Accessible to All Advertisers, Boosting Creativity...

Inside Edge
Gauahar Khan Joins R for Rabbit as Brand Ambassador for Baby Products

Gauahar Khan Joins R for Rabbit as Brand Ambassador for...

Actress Gauahar Khan partners with R for Rabbit, promoting top-quality baby products,...

Inside Edge
Times Group organizes ET Leadership Excellence Awards 2023

Times Group organizes ET Leadership Excellence Awards 2023

The ET Leadership Excellence Awards 2023 North edition, hosted by the Times Group,...

Inside Edge
Amazon Advertising Challenges Google and Facebook's Reign

Amazon Advertising Challenges Google and Facebook's Reign

Amazon's advertising prowess challenges the duopoly of Google and Facebook, ushering...

Inside Edge
inFi and Cherrystone Media Unite for Influencer Marketing Mastery

inFi and Cherrystone Media Unite for Influencer Marketing...

Discover the strategic acquisition of inFi, a leader in LinkedIn influencer marketing,...