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Industry
Brand safety: A major concern for marketers in advertising strategies?

Brand safety: A major concern for marketers in advertising...

Sumit Rawat Dec 8, 2023 0 56

Industry experts describe the challenging task brands face in preserving their reputation...

Technology
Google ad uproar: Just a minor issue or something significant?

Google ad uproar: Just a minor issue or something significant?

Sumit Rawat Dec 4, 2023 0 165

Google's response to allegations involves allowing advertisers to exclude their...

Technology
Brand Strategies in the Age of Google's Innovative Generative AI Search

Brand Strategies in the Age of Google's Innovative Generative...

Sumit Rawat Oct 30, 2023 0 60

Navigating Google SGE's New Features: Expert Advice for Brands and Advertisers to...

Technology
Social Media Platforms Engage in Fierce E-commerce Advertising Rivalry

Social Media Platforms Engage in Fierce E-commerce Advertising...

Sumit Rawat Oct 25, 2023 0 58

Evolution of Internet Habits Fuels Intense Competition Among Emerging Social Media...

Technology
Meta Introduces AI Tools for All Advertisers, Enhancing Campaigns

Meta Introduces AI Tools for All Advertisers, Enhancing...

Sumit Rawat Oct 6, 2023 0 103

Meta Unveils Generative AI Tools Accessible to All Advertisers, Boosting Creativity...

Inside Edge
Gauahar Khan Joins R for Rabbit as Brand Ambassador for Baby Products

Gauahar Khan Joins R for Rabbit as Brand Ambassador for...

Sumit Rawat Sep 8, 2023 0 61

Actress Gauahar Khan partners with R for Rabbit, promoting top-quality baby products,...

Inside Edge
Times Group organizes ET Leadership Excellence Awards 2023

Times Group organizes ET Leadership Excellence Awards 2023

Sumit Rawat Aug 22, 2023 0 111

The ET Leadership Excellence Awards 2023 North edition, hosted by the Times Group,...

Inside Edge
Amazon Advertising Challenges Google and Facebook's Reign

Amazon Advertising Challenges Google and Facebook's Reign

Sumit Rawat Aug 17, 2023 0 62

Amazon's advertising prowess challenges the duopoly of Google and Facebook, ushering...

Inside Edge
inFi and Cherrystone Media Unite for Influencer Marketing Mastery

inFi and Cherrystone Media Unite for Influencer Marketing...

Sumit Rawat Aug 9, 2023 0 72

Discover the strategic acquisition of inFi, a leader in LinkedIn influencer marketing,...

Industry
Bonn Group launches Nutrients Rich Millet Based Bread in India

Bonn Group launches Nutrients Rich Millet Based Bread in...

Sumit Rawat May 22, 2023 0 70

Industry
Union Minister Bhupendra Yadav will be the keynote speaker at the BW Sustainable World Conclave 2023

Union Minister Bhupendra Yadav will be the keynote speaker...

Sumit Rawat May 19, 2023 0 55

Inside Edge
Go First Airlines CEO Kaushik Khona has filed for insolvency at NCLT

Go First Airlines CEO Kaushik Khona has filed for insolvency...

Sumit Rawat May 2, 2023 0 80

Inside Edge
Haldiram Snacks and Haldiram Foods' FMCG business has received approval from CCI

Haldiram Snacks and Haldiram Foods' FMCG business has received...

Sumit Rawat Apr 4, 2023 0 72

Analysis
Meta's AR Playbook will assist brands in connecting with customers

Meta's AR Playbook will assist brands in connecting with...

admin Feb 1, 2023 0 156

Marketing Initiative: More than 81% of Indian consumers believe that augmented reality...

Inside Edge
India uses voice search twice as much as the rest of the world: Are marketers paying attention?

India uses voice search twice as much as the rest of the...

admin Jan 12, 2023 0 54

Experts in media and marketing explain how brands can best optimise video searches...

Analysis
We will witness a transition from storytelling to story living

We will witness a transition from storytelling to story...

admin Jan 11, 2023 0 57

How the pandemic has brought about a new leadership paradigm in this episode of...