Snabbit Enters Beauty Category With On-Demand Salon Services In Bengaluru
Snabbit has entered the beauty services category with instant salon-at-home offerings featuring 15-minute fulfilment and services starting at ₹49.
Snabbit is now getting into the beauty business. They just started a service that brings beauty experts to your home really fast.
This is a move for the company because it is going into a whole new area that lots of people use all the time. This new area is related to the services they already offer in peoples homes.
Snabbit says they want to help people who want to get beauty services at home without having to plan. Usually you have to make an appointment to get your hair or nails done. Snabbit wants to make it easier for people to get these services whenever they want. They think this will be really popular because people are always looking for ways to make their lives easier and more convenient.
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Instant Beauty Services:
Snabbits new beauty service is designed to bring trained beauty professionals to Snabbits customers homes, within minutes which's really quick.
Snabbit said they tried out their model in a small area in Bengaluru called Sarjapur over the past six weeks. They have already done than 2,000 bookings there.
The company found out that it took them than 15 minutes to complete a service on average during this test.
Now they are working with 25 beauty professionals who are doing almost 50 jobs every day.
Aayush Agarwal said that beauty services are something people need often and many of their customers are already interested in it. Snabbit thinks this is a fit, for them.
“Consumers today expect convenience everywhere, but availing beauty services still involves long waiting periods,” Agarwal said.
“We see an opportunity to fundamentally rethink the experience through speed, reliability and hyperlocal fulfilment,” he added.
Unlike the salon-at-home models that need many experts and appointments made ahead of time Snabbit said they have made a simple way of working that focuses on doing beauty treatments often.
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Salon At Home:
The services Snabbit offers now are threading, waxing, facials, clean-ups, hair styling, saree draping and head massages.
Snabbit says one of the new ideas behind their model is teaching beauty experts to be good, at many things so they can do many services in one visit.
Snabbit also made beauty kits and single-use product packs to make it cleaner reduce waste and make it easier to get things done.
The platform only works with women who're professionals in beauty. These women have been doing this work for from three to 14 years.
The company is also giving these women training at special centres that Snabbit has set up.
Snabbit wants to be a salon where women can feel comfortable and trust the people who work there. They want to make it easy for women to get beauty services.
You do not have to spend a lot of money to use the service. The prices start at ₹49.
Dev Priyam talked about how people're responding to the service. He said that a lot of women are telling their friends, about Snabbit, which's why the company is doing well in cities.
“Consumers should not have to plan around basic beauty needs anymore,” Priyam said.
He added that beauty services are increasingly becoming an instant, convenience-led category for consumers before office hours, after work or ahead of social outings.