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Industry
Amazon plans layoffs, impacting hundreds in Prime Video, MGM Studios

Amazon plans layoffs, impacting hundreds in Prime Video,...

Sumit Rawat Jan 12, 2024 0 43

The company states layoffs are essential to prioritize long-term investments, ensuring...

Industry
2023: Digital advertising's substantial growth redefines the marketing landscape

2023: Digital advertising's substantial growth redefines...

Sumit Rawat Dec 29, 2023 0 33

2023 witnessed a 50% surge in Digital Ad impressions, doubling since 2021, showcasing...

Industry
Amazon Prime Video adopts ad-supported model following Netflix's move

Amazon Prime Video adopts ad-supported model following...

Sumit Rawat Dec 28, 2023 0 93

Amazon Prime Video's initial ad-supported model targets the US, UK, and Germany...

Industry
Amazon Gains While Google and Meta Face Advertising Setbacks?

Amazon Gains While Google and Meta Face Advertising Setbacks?

Sumit Rawat Nov 2, 2023 0 53

Amazon's Advertising Advantage in E-Commerce: Thriving on Strong Purchase Intent...

Inside Edge
The Amazon-MX Player agreement may not go through

The Amazon-MX Player agreement may not go through

Sumit Rawat Jul 18, 2023 0 81

According to sources, the acquisition may be called off due to due diligence difficulties.

Inside Edge
Amazon's 'Entry' into Google-CCI case fires up Rivalry between the two tech giants

Amazon's 'Entry' into Google-CCI case fires up Rivalry...

Sumit Rawat Jul 11, 2023 0 47

Google's claims against the CCI of shielding Amazon's economic interests will exacerbate...

Inside Edge
Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni named as the new brand ambassador...

admin Nov 8, 2022 0 60

Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...