Pepsi’s Power Play: Uniting Global Female Football Ambassadors for Impact
Pepsi appoints five global female football stars, renewing its UEFA Women’s Football partnership to inspire fans, elevate women’s sport, and drive engagement through immersive activations.
Prakhar
Leveling the Playing Field
Pepsi’s latest campaign hits the pitch with a landmark announcement: Leah Williamson, Alexia Putellas, Lauren James, Caroline Graham Hansen, and Farah Jefry join as Global Female Football Ambassadors. This lineup spans continents and leagues, from Williamson’s Premier League leadership and Putellas’s Champions League mastery to James’s dazzling pace, Hansen’s technical artistry, and Jefry’s pioneering role in Saudi football. It’s more than a sponsorship—it’s a celebration of diversity, skill, and the unstoppable momentum of women’s football.
A Legacy Reimagined
Marking 50 years of football heritage, Pepsi extends its UEFA Women’s Football partnership through 2030. In press events from London to Riyadh, Pepsi’s branding won’t just adorn matchday sidelines; it’ll spark conversations about equity, inspiration, and next-generation talent across broadcast segments, podcasts, and social feeds.
Immersive Global Activations
Pepsi isn’t stopping at digital ads. In Paris, pop-up fan fests feature VR penalty shootouts with ambassador avatars; in Tokyo, subway “train-the-trainer” workshops invite local coaches to learn ambassador-led drills. In Mexico City, mural artists co-create #SheScoresWithPepsi street art, turning city walls into live galleries showcasing every goal captured worldwide.
Digital Storytelling that Sticks
Social channels light up with mini-documentaries, “Day in the Life” vignettes of ambassadors balancing club training, community work, and personal passions. Interactive Instagram polls let fans vote on charity match venues, while TikTok duet challenges let users sync their own goal celebrations to ambassador goal replays.
Grassroots to Global
Pepsi’s commitment trickles down to local leagues: micro-grants fund kits and pitches in underserved communities; youth ambassadorship programs train aspiring players in sports journalism and event management. By season’s end, Pepsi aims to foster 10,000 new players across five continents, turning fans into participants.
Measuring Triumph
Real-time dashboards track hashtag reach, in-stadium participation rates, and local league registrations. Early results show a 25% uptick in women’s match viewership in pilot markets and a 40% rise in sign-ups for community clinics. Pepsi’s blueprint proves that when brand purpose aligns with fan passion, the scoreboard lights up both metrics and minds.
