Dell, Honda, Amazon top 2024's Most Trusted Brands by TRA

TRA Research's highly anticipated Brand Trust Report (BTR) 2024, an annual compilation of India’s top 1000 Most Trusted Brands, has been unveiled, spotlighting Dell Laptops clinching the top spot for the fifth consecutive year. Notably, this year’s findings showcase Honda Two Wheelers leaping to second place from its previous 30th rank, marking one of the most significant positive shifts within the top ten brands.

With insights garnered from over 2,500 consumer-influencers across 16 cities, the report encompasses 33 Super Categories and 323 Categories. TRA employs its proprietary matrices of Brand Trust and Brand Desire to gauge Consumer Buying Intention, conducting over 90,000 respondent interviews over the past 13 years.

E-commerce giant Amazon ascended to the third position, reinforcing its dominance in the online retail sector. Titan Watches secured fourth place, while Sony (Televisions) experienced a notable surge of 16 ranks, landing at fifth place, indicating a substantial boost in consumer confidence.

Xiaomi leads the Mobile Phones category despite slipping four places from the previous year, while Bata (Footwear - Retail) and Nike (Footwear - Sports) witnessed shifts in their rankings, reflecting the evolving landscape within the personal accessories sector.

LIC (Life Insurance - PSU) and Samsung (Televisions) secured the ninth and tenth positions, respectively, showcasing a broad spectrum of trust across diverse categories, from BFSI to consumer electronics.

CEO of TRA Research, Chandramouli Nilakantan, remarked, “In 2024, 316 brands witnessed an improvement in their Brand Trust rankings, while 358 experienced declines compared to the previous report. The FMCG Super-Category led with 167 brands, followed by Food & Beverage, Consumer Electronics, and Automobile with 151, 81, and 76 brands, respectively.”

He further emphasized the dynamic nature of trust-building, stressing the importance of transparent and authentic communication strategies in fostering consumer engagement and trust. As technology evolves, so too must approaches to sustaining trust across physical and digital touchpoints, ensuring consistent, positive, and genuine interactions that drive consumer confidence and brand loyalty.

The report also highlights category leaders across various sectors, including Aachi (Spices), AO Smith (Water Heaters), Allen Solly (Formalwear), ACC Cement (Cement), Amex (Credit Cards), and others, underscoring the diverse landscape of trust within the Indian market.