According to a GroupM report, India's ad revenue will increase 16.8% in 2023

This Year Next Year 2022 Global End of Year Forecast has been made public by GroupM. According to the research, India's advertising revenue growth is expected to increase by 15.8% in 2022 and by 16.8% in 2023.

"Pure-play digital advertising, which accounted for the highest share (48% in 2022) and is predicted to keep increasing above pre-pandemic levels, is driving this development. According to the survey, retail media spending in India is anticipated to reach $551 million in 2022 and nearly double by 2027.

According to the report, "TV advertising, which currently accounts for 36% of the advertising market share, is predicted to expand 10.8% this year and maintain double-digit growth, led by significant growth in both traditional and connected TV."

According to the research, on a global scale, "we now expect global advertising to climb 5.9% in 2023, below the IMF's assumption for global inflation of 6.5% and a drop from our 6.4% June estimate. Our September forecast of $101 billion for retail media, one of the fastest-growing sectors of the advertising industry, has been upgraded to $110.7 billion in 2022.

Television is predicted to continue returning to pre-pandemic levels in 2022, but more slowly, with a 1.7% global growth rate (excluding U.S. political advertising). This year, the worldwide OOH will increase by 2.2% (globally, excluding U.S. political spending), or 18.1% excluding China. According to the report, the global market for audio is expected to increase by 3.8% in 2022 (excluding U.S. political advertising) before slowing to 1.3% in 2023.

"Traditional print continues to experience a 7.4% fall in 2022 after a brief uptick in 2021. When accounting for digital extensions, which are anticipated to account for over half of total revenue this year and more than three-quarters of revenue by 2026, print-based media will experience a 3.7% loss.