In a recent Ogilvy advertisement, Asian Paints dust-proofs a wedding home

The attractiveness of the walls is reduced when the paint fades or wears off on the exteriors of a house since they are frequently exposed to heat, dust, and harsh weather conditions. When it comes to preventing any loss or damage to the appeal of a home's external walls, Asian Paints Apex DustProof checks all the right boxes. This point is cleverly made in the company's latest advertisement. The message of the commercial is that Asian Paints Apex DustProof emulsion is the best paint available for defending against dust storms and protecting interior walls from inclement weather. Its treatment would protect properties from bad weather, keeping them new and spotless for years.

The TVC, which was conceptualised by Ogilvy India, shows how Apex Dustproof intervenes to rescue the day when an unexpected dust storm interrupts a couple's wedding ceremony as the bride enters. Due to its Dust Pick-up Resistance, the ace product prevents dust from collecting on walls and keeps the paint intact for longer (DPUR). Asian Paints emphasises this claim in the advertisement with humour, making it believable and accessible. The performance of this water-based external wall finish is guaranteed for five years.

Amit Syngle, MD and CEO of Asian Paints Limited, commented on the new TVC by saying, "Everyone works hard to maintain the beauty of their homes throughout their life. However, a buildup of dust might harm one's home's exterior, causing the colour to fade. Customers can shield their home exteriors from the impacts of dust with Asian Paints Apex DustProof while maintaining the beauty for a longer time. This product offer has been humorously communicated through the new Apex Dustproof film.

Ogilvy Mumbai's Sukesh Nayak, Chief Creative Officer, continued, "The film makes light of dust. The story takes place during a wedding where everything seems to go wrong due of dust. Asian Paints Apex Dust Proof arrives to save the day and the wedding in this situation.