Wow! Momo Launches 4-in-1 Momo Box Starting at Rs 349
Wow! Momo has launched its first-ever 4-in-1 Momo Box, offering four momo varieties in one box to encourage shared dining experiences.
SociapaHQ
Quick service restaurant chain Wow! Momo has launched its first-ever 4-in-1 Momo Box, offering four different momo variants in a single box as it looks to position momos as a shared meal experience rather than an individual snack.
The new offering is available across Wow! Starting at Rs 349. Momo outlets for dine-in and delivery customers.
The company said the launch is driven by changing consumer preferences, especially among Gen Z and young millennials, who are increasingly looking for more variety and value in their food options.
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Check out the campaign here:
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Shared Dining:
Customers can choose four momo types from Wow! in the 4-in-1 Momo Box. Momo’s portfolio of more than 28 options. It comes with six flavour choices – Darjeeling, Pahari Fresh, Chatpata Paneer, Corn Cheese, Hot Garlic Kurkure, Korean, Chicken Cheese Chilli and Chicken Masala Kurkure.
The company says the new format is intended for group occasions like family dinners, office lunches, movie nights and celebrations, and encourages customers to share several flavours in one meal.
Commenting on the launch, Muralikrishnan, Co-Founder and Chief Marketing Officer of Wow! Momo Foods Pvt. Ltd., said, “Food today is as much about the occasion as the dish itself. People want more variety, more value and more reasons to sit down and eat together.”
“The first-of-its-kind 4-in-1 box answers that. Instead of choosing a single flavour, you get four to share, which gives friends and families one more reason to gather around the table over a full meal,” he added.
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Campaign Launch:
The launch is supported by the campaign ‘Ab Har Yaar Banega Dildar’ that will be magnified through digital content, creator collaborations, in-store activations, product creatives, moment marketing and a digital film targeting Gen Z consumers, young professionals and families.
Wow!! “The new product is a reflection of our strategy to expand the role of momos beyond quick-service snacking to a shareable meal format that’s well-suited to social occasions,” said Momo.
