DRiV Appoints MS Dhoni as First-Ever Brand Ambassador for India

Tenneco’s aftermarket business group DRiV has signed former India cricket captain Mahendra Singh Dhoni as its National Brand Ambassador in a first-of-its-kind association with a celebrity ambassador.

The partnership underscores DRiV’s growing investment in the Indian automotive aftermarket and its intent to strengthen its position as a trusted “House of Brands” in one of the fastest growing automotive markets in the world.

The announcement was made at a Meet & Greet event in Mumbai, which saw the attendance of the company’s leadership, channel partners and stakeholders from across the automotive aftermarket ecosystem.

Also Read: Emergent, Raj Shamani Launch ₹1 Crore AI Challenge for Indian Businesses

Trusted Partnership:

The company said the association was based on the common values of trust, reliability and consistent performance. DRiV said Dhoni’s reputation for dependability and composure fits the bill of qualities consumers look for when selecting automotive spare parts.

Commenting on the partnership, Chintan Sopariwala, President- DRiV, said, “Many of DRiV's brands have been serving customers for more than 100 years globally, and we are just as excited about the next century as we were about the first. MS Dhoni represents the same enduring values that define our brands: leadership, consistency, humility and the ability to perform when it matters most.”

“We are thrilled to partner with him as we continue to grow and strengthen our presence across the Indian subcontinent,” he added.

"India's automotive aftermarket is one of the fastest growing in the world and we are well positioned to serve the market with our portfolio of over 30 international brands,” said Sanjeev Kumar Singh, Vice President and General Manager.

“Our partnership with MS Dhoni, a symbol of trust, consistency and excellence, reflects the values that define DRiV. Backed by a robust nationwide distribution network, deep engagement with mechanics and a comprehensive product portfolio, we continue to raise the benchmark for quality, reliability and performance in India's automotive aftermarket,” he said.

Also Read: Candyman Ropes in Biswa Kalyan Rath for New Tadka Masala Jelly Campaign

Global Presence:

Sharing his thoughts on the association, Mahendra Singh Dhoni said, “I am pleased to be associated with DRiV and its portfolio of well-known products. As someone who is passionate about motorcycles and their spare parts, and enjoys working on my bikes and cars myself, I understand the importance of high-quality components and reliable performance. I look forward to this partnership.”

DRiV’s portfolio of brands includes Monroe, Champion, Goetze, GTP, Ferodo, FP Diesel, AE and Wagner, which covers ride performance, filtration, braking and engine components for passenger vehicles, commercial vehicles and off-highway applications.

The company is present in 53 countries with more than 30 brands, 80+ sites, 13 manufacturing sites and 28 distribution centres and a team of more than 9,000 employees.