boAt Launches 'Approved By' Campaign to Showcase Airdopes ProClip Features
boAt has launched its 'Approved By' campaign featuring Sonam Bajwa and Ambrish Verma to demonstrate the secure fit and private listening capabilities of its new Airdopes ProClip open-ear earbuds.
SociapaHQ
boAt has kicked off a new ‘Approved By’ campaign for its recently launched Airdopes ProClip, addressing two of the biggest consumer concerns about open-ear earbuds through celebrity-led digital films: secure fit and private listening.
The campaign showcases actor Sonam Bajwa and creator Ambrish Verma testing the earbuds in everyday situations to showcase their performance and practicality.
With open-ear audio gaining traction globally, boAt said many Indian consumers are sceptical about whether such earbuds will stay in place and if they can provide a private listening experience despite the open design. This new campaign is the answer to these questions, told in a story that feels relatable.
The campaign includes two digital films, addressing a core consumer concern each.
Also Read: Wow! Momo Launches 4-in-1 Momo Box Starting at Rs 349
Product Showcase:
In the first film, Sonam Bajwa tests the secure fit of the Airdopes ProClip with energetic dance moves, rapid movements and hair flips. The challenge ends with her testifying to the stability of the earbuds, “Mainu lagda si main ziddi aan, par eh taan mere tonne vi zyada ziddi nikle.”
The second film features Ambrish Verma on a busy film set, investigating the privacy implications of open-ear listening. Even when he’s listening to audio full blast, he says the sound is still private, but it makes him aware of conversations and activity around him.
“The campaign uses everyday situations and entertainment to highlight how open-ear audio can combine comfort, privacy and situational awareness for Indian users,” boAt said.
Also Read: WPP, Google DeepMind Expand AI Partnership to Advance Creative Production
Commenting on the campaign, a boAt spokesperson said, “With open-ear audio still an emerging category in India, consumers have naturally questions around fit, comfort and privacy. The ‘Approved By’ campaign was created to answer these questions with real-life situations that make the category easier to understand and experience.”
The campaign has now gone live on boAt’s digital and social media platforms.
The Airdopes ProClip are designed for active lifestyles with an open-ear design and secure fit, featuring Sonic Seal technology to minimise audio leakage and ambient awareness features that allow users to stay aware of their surroundings while listening. The earbuds come in Champagne White, Grey and Wine colour options and are available at an introductory price of Rs 1,599 on boAt’s website and leading e-commerce platforms.
