KEI Industries Appoints Rashmika Mandanna as Brand Ambassador
KEI Industries has appointed Rashmika Mandanna as its brand ambassador and will launch a nationwide multimedia campaign featuring the actor.
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KEI Industries, a manufacturer of wires and cables, has signed actor Rashmika Mandanna as its new brand ambassador as it seeks to boost consumer engagement and grow its brand presence across India.
The company will also launch an integrated marketing campaign with Mandanna, including a new television commercial, as part of the association next week. The campaign will also run on digital platforms, social media, print and outdoor advertising.
Announcing the partnership, Anil Gupta, Chairman and Managing Director of KEI Industries, said, “We are delighted to welcome Rashmika Mandanna to the KEI family. Like Rashmika is famous for her movies and brilliant performances, KEI is famous for its quality products and services all over the world. We thank Rashmika for associating with KEI as Brand Ambassador.”
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Women Empowerment:
KEI Industries Director, Archana Gupta said, “The association is a reflection of the company’s commitment to celebrate women who inspire confidence and progress.
“At KEI, we deeply admire and salute the strength, resilience and achievements of women who continue to inspire positive change in society. Rashmika represents the spirit of today's empowered woman-confident, determined and fearless in pursuing her dreams,” she said.
“Her journey resonates with millions of women across the country, and we hope this association encourages more women to believe in their potential and break barriers with confidence, world-class quality work and high performance, just like KEI Wires & Cables-Har Tension Sahe Chalti Rahe,” she added.
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“Mandanna’s mass appeal aligns with our values of trust, quality and innovation,” said Akshit Diviaj Gupta, Executive Director, KEI Industries.
“Rashmika’s authenticity, energy and connect with audiences across India is a great fit with KEI’s core values and our commitment to excellence. “This association will only strengthen our relationship with consumers and help us reach a wider audience.” “We are thrilled to associate with Rashmika and happy to have her as part of the KEI family,” he added.
