Swiggy Instamart and Havas launch 10-minute Hamleys toy delivery

Swiggy Instamart, one of the leading quick commerce platforms in India, has recently entered into an exciting partnership with Hamleys, the renowned toy store. This collaboration offers a groundbreaking service that brings premium toys directly to customers' doorsteps within just 10 minutes. The partnership is designed to enhance convenience for customers in metro cities, providing them with access to top toy brands like Disney, Mattel (Barbie), Kingdom of Play, Simba, Mattel Games, Paw Patrol, Hot Wheels, and Play-Doh. Currently, there are 122 SKUs of Hamleys toys available on Swiggy Instamart.

To mark the launch of this innovative service, Havas Media Tribes, the out-of-home (OOH) arm of the Havas Media Network India, created a striking outdoor display. The installation, located at DLF Cyber Hub in Gurugram, featured a Swiggy delivery bike carrying Hamleys toys, with the iconic Hot Wheels brand prominently showcased. The vibrant setup was designed to evoke nostalgic memories for spectators, particularly through the playful representation of the Swiggy delivery bike, symbolizing the intersection of childhood joy and modern convenience. This eye-catching display served as a testament to the creative and innovative thinking behind the partnership, drawing significant attention from passersby.

Delhi NCR residents were also treated to an exclusive 25% discount on their online toy orders, further enhancing the appeal of this new service. This initiative not only underscores Swiggy Instamart’s commitment to customer satisfaction but also positions the platform as a pioneer in the quick commerce space, especially in the realm of toy delivery.

Abhishek Shetty, the Marketing Lead at Swiggy Instamart, expressed his enthusiasm for the collaboration, stating, “At Swiggy Instamart, our vision has always been to bring convenience and joy to our customers’ lives. We are proud to be the first quick commerce platform to partner with Hamleys, allowing us to extend our mission into a new domain. Now, children and families can enjoy premium toys delivered right to their doorsteps in a matter of minutes. The installation at DLF Cyber Hub encouraged high customer engagement, particularly among children, who were naturally drawn to the vibrant and playful display.”

Uday Mohan, COO of Havas Media India, also shared his thoughts on the partnership, saying, “Havas Media India is renowned for its innovation and ability to create meaningful media experiences for the brands we collaborate with. Our objective with this campaign was to blend nostalgia with the convenience of modern-day services. The matchbox installation symbolizes the magical experience that Hamleys has represented over the years, combined with the speed and efficiency of Swiggy Instamart. It is the perfect way to showcase this unique partnership, bringing together two iconic brands in a way that resonates with both children and adults.”

This first-of-its-kind service in India aims to provide a wide range of toys for all ages, promoting fun and learning for both children and adults. The partnership between Swiggy Instamart and Hamleys stands as a testament to the evolving landscape of quick commerce, where convenience and quality are seamlessly integrated to enhance the customer experience.