Prasar Bharati Launches OTT Platform: Waves

Waves offers a wide array of live TV channels catering to diverse interests. Viewers can tune into popular news channels like India Today, News Nation, and Republic, as well as regional language channels and international content. The platform also features a variety of on-demand content, including popular movies and TV shows.

A Lucrative Partnership Model

To attract more content creators, Prasar Bharati has introduced a revenue-sharing model. Under this model, content partners receive 65% of the ad revenue, while Prasar Bharati retains 35%. This incentivizes content creators to partner with the platform and offer a wider range of content to viewers.

The Future of Indian OTT

The launch of Waves is a significant step for Prasar Bharati, as it aims to compete with other popular OTT platforms in India. By offering a diverse range of content and a user-friendly interface, Waves has the potential to attract a large audience and become a major player in the Indian OTT market.

As the platform continues to grow and evolve, it will be interesting to see how it shapes the future of Indian OTT.