Indica Launches Stunning CGI Video for New Hair Color Campaign
Indica’s new CGI video for its #AddColorToYourLife campaign showcases a transformative hair color experience with 30% fewer chemicals and vibrant, shiny results.
Deepanjali
Indica, the flagship hair color brand by CavinKare, has recently launched an eye-catching CGI video as part of its #AddColorToYourLife campaign. The video promotes the brand's new product, Indica Natural & Nourish Crème Hair Color, which is designed to provide vibrant color while using 30% fewer dye chemicals compared to traditional hair colors.
The CGI video is both creative and immersive, featuring a billboard with a young woman whose grey hair undergoes a striking transformation. As the Indica Crème Hair Color packshot swivels, her grey hair changes into vibrant shades like Natural Black, Dark Brown, and Burgundy. The seamless transition captures the essence of the product, highlighting its ability to cover grey hair and bring out shiny, vibrant color.
View this post on Instagram
In a statement about the campaign, Rajat Nanda, the business head – personal care at CavinKare, shared his excitement over the launch. He mentioned that the CGI video was specifically designed to captivate the attention of new-age consumers, offering a striking, immersive visual experience. According to Nanda, the video does more than just demonstrate the effectiveness of the new Natural & Nourish Crème Hair Color—it provides an engaging, interactive experience that allows consumers to see the transformation from dull grey hair to vibrant, shiny locks.
The video’s visual journey offers a detailed look at how the product works, appealing to modern-day consumers who prioritize quality, safety, and natural ingredients in their beauty products. With the product's promise of using 30% fewer chemicals, it’s designed to be a safer and more nourishing alternative to traditional hair color products.
The video aims to connect directly with consumers by emphasizing the transformation from grey to vibrant in a visually stunning manner, making the product’s benefits easily understandable and irresistibly appealing. By showcasing how the product turns hair into rich satin shine, the video makes it clear that Indica Crème Hair Color is more than just a product—it’s a transformation.
CavinKare is known for leveraging innovative digital strategies, and this CGI video is part of its broader plan to engage with a younger, tech-savvy audience. The brand’s goal is not just to showcase a new product but to encourage consumers to experience the difference and add some color to their lives.
With its sleek and modern approach to marketing, the #AddColorToYourLife campaign is set to draw attention on multiple digital platforms. The use of CGI brings a fresh, futuristic touch to the way beauty products are promoted, making it an exciting campaign for consumers to look out for.
