Omnicom Acquires Interpublic to Form Marketing Industry Powerhouse
Omnicom acquires Interpublic, merging expertise to deliver innovative marketing solutions, advanced platforms, and client-centric outcomes, redefining the global marketing landscape
Omnicom and The Interpublic Group of Companies have reached a definitive agreement to merge, forming a global marketing powerhouse. This stock-for-stock acquisition, unanimously approved by both Boards of Directors, aims to revolutionize the marketing landscape by combining cutting-edge platforms, data-driven services, and unmatched expertise.
Under the agreement, Interpublic shareholders will receive 0.344 Omnicom shares for each Interpublic share owned. Post-merger, Omnicom shareholders will hold 60.6% of the combined entity, while Interpublic shareholders will own 39.4%. The merger is projected to generate $750 million in annual cost synergies and enhance adjusted earnings per share for both companies.
The unified company will feature a team of over 100,000 professionals, offering services in media, CRM, precision marketing, digital commerce, advertising, and more. Leadership will see John Wren continue as Omnicom’s Chairman and CEO, with Philippe Krakowsky serving as Co-President, COO, and Co-Chair of the Integration Committee.
"This merger marks a pivotal moment in marketing, combining our innovative platforms and talent to deliver unmatched outcomes," said John Wren, Omnicom CEO. Philippe Krakowsky echoed this sentiment, emphasizing the merger's potential to amplify investments, expand offerings, and harness emerging technologies.
The deal is expected to close in 2025, pending shareholder and regulatory approvals. The merged entity will retain the Omnicom name and continue trading under the OMC ticker symbol on the NYSE.