Powerhouse Duo Launches Punctuate Productions: Creating Videos that Resonate

Prash Dalvi and Saloni Surti, two industry veterans, have joined forces to launch Punctuate Productions, a content studio based in Mumbai. Launched earlier this year, the company has quickly grown from a team of two to over ten members, specializing in creating high-impact video content for brands.

Dalvi, with over 12 years of experience, brings his expertise in short-form content creation to the table. His viral reels for brands like Swiggy and Google showcase his ability to capture attention with engaging videos. Surti, with her 13+ years in journalism and content marketing, provides a deep understanding of consumer behavior and the marketing landscape.

Punctuate Productions differentiates itself by focusing on a creator mindset. They prioritize crafting videos that resonate with audiences by tapping into cultural insights and delivering content that viewers actively seek out. Their success is evident in their impressive client list, including Swiggy, Google India, Upstox, and Prime Video India.

The company is also behind the leading A&M Interview Series - Human Behind the Marketer. This series features interviews with prominent figures in advertising, marketing, and digital marketing, offering valuable insights for industry professionals.

Prash Dalvi, co-founder of Punctuate Productions, emphasizes the importance of creating content that captivates viewers in today's fast-paced digital world. "Consumers can skip anything with a swipe," he says. "We see this as a challenge and a commitment. We create videos that people don't just see, but actively seek out."

Saloni Surti, co-founder, highlights the importance of authenticity in their approach. "My experience in journalism," she explains, "taught me the power of real, resonant insights. At Punctuate Productions, we create videos that seamlessly integrate into viewers' daily lives, driven by authenticity and impact."