Sunil Gavaskar Indian Cricketer Joins Dr. Reddy’s for Hypertension Management

Raising Health Awareness with Sunil Gavaskar for Hypertension Management

In a significant move towards promoting public health, Sunil Gavaskar Indian cricketer joins hands with Dr. Reddy’s Laboratories Limited for their Hypertension Management Awareness Campaign. The campaign's primary focus is to spotlight hypertension, its symptoms, causes, and the paramount importance of effectively managing blood pressure for a better and healthier life. With a wealth of experience spanning three decades in hypertension management, this collaboration between Dr. Reddy’s and Sunil Gavaskar aims to reshape perceptions regarding blood pressure control, benefiting those currently grappling with hypertension and those at risk.

Sunil Gavaskar Indian Cricketer Embraces a Creative Approach

The essence of the campaign lies in its innovative approach that encourages the audience to pause, reflect, and reconsider the significance of maintaining blood pressure at healthy levels. By addressing the root causes of hypertension and underscoring the significance of regular blood pressure checks, the campaign aspires to impact individual health-related choices positively.

A Vision for Improved Awareness

Hypertension has remained a critical focal point for us. Over the past 30 years, we've diligently served patients in this domain through our robust portfolio. Through our collaboration with Sunil Gavaskar Indian Cricketer and the campaign, we are committed to enhancing awareness and sending out powerful messages concerning the alarming surge in hypertension cases in India. Our goal is to emphasize the need for control. Sunil Gavaskar embodies the values that we stand for," stated M.V. Ramana, CEO of Branded Markets (India and Emerging Markets) at Dr. Reddy’s

A Glimpse into the Indian Scenario

According to statistics provided by the company, an astonishing 75% of Indians suffer from uncontrolled blood pressure, unaware of the potential risks. To address this issue, the Indian Hypertension Control Initiative (IHCI) was launched by the Government of India, with the aim of expediting access to treatment services for a staggering 220 million individuals across the nation. Shockingly, only around 12% of people in India diagnosed with hypertension have their blood pressure under control. This uncontrolled condition significantly contributes to cardiovascular diseases (CVDs) such as heart attacks and strokes, accounting for a third of total deaths in the country. In response, India has set an ambitious target of reducing the prevalence of hypertension by 25% relative to its 2025 goal.

Sunil Gavaskar's Perspective

Drawing from his experience as a sportsperson, Sunil Gavaskar comprehends the importance of maintaining optimal health for peak performance. Expressing his enthusiasm for contributing to the cause, he said, "I am thrilled to be part of the effort to increase awareness about this critical medical concern. Uncontrolled blood pressure levels pave the way for numerous complications, some of which can be life-threatening."

A Milestone for Health Awareness

As Dr. Reddy’s remains steadfast in its commitment to public health, this collaboration signifies a significant milestone in spreading awareness about hypertension and empowering individuals to lead healthier lives. With the combined efforts of Dr. Reddy’s and Sunil Gavaskar, the Hypertension Management Awareness Campaign strives to bring about a positive change in people's attitudes towards blood pressure management.