Moov unveils new TV ad for Moov Cool pain relief

Moov, India’s renowned pain relief brand, has introduced a new product called ‘Moov Cool’, which is inspired by the principles of cold therapy. This innovative product is infused with the cooling power of menthol and is designed to alleviate muscle and joint pain resulting from injuries, sprains, strains, and muscle soreness commonly associated with an active lifestyle.

According to the Reckitt Pain India DCG Demand Survey conducted in December 2021, which involved over 4,000 respondents across India, nearly 8% of participants reported that their pain incidents were related to sports or exercise. Moov Cool aims to address fitness-related injuries, including muscle soreness, sprains, and strains. Enhanced with menthol, Moov Cool provides an ice-like cooling sensation that helps numb the affected area and begins to work within 15 seconds.

Commenting on the launch, Kanika Kalra, Regional Marketing Director for Health and Nutrition at Reckitt South Asia, stated, “As one of India’s most trusted pain relief brands, Moov has been helping Indians manage their pain for decades. With changing lifestyles, sports and fitness-related injuries have become more common, and consumers are seeking innovative solutions for instant pain relief. To address these needs, we are delighted to introduce Moov Cool, a formula inspired by cold therapy that provides consumers with relief from muscle and joint pains due to injuries such as sprains, strains, and muscle soreness. This launch is a testament to our commitment to offering the best solutions to meet our audience's evolving needs and further enhances our product innovation.”

Anupama Ramaswamy, Joint MD and Chief Creative Officer at Havas Worldwide India, added, “Moov is bringing its cool therapy offerings to India for the first time, so we knew that the introduction of Moov Cool had to be impactful. With the focus being on fitness-related injuries, we delved into a dynamic world that spoke to fitness enthusiasts in a way that resonated with them.”

To further create awareness about the product, Moov Cool has launched a TV commercial highlighting the role Moov Cool can play in the lives of fitness and sports enthusiasts, helping them achieve their best by managing their pain effectively.

Moov Cool is available at all leading offline and online retail stores across India in two convenient formats: gels and sprays. The range includes a 10 g gel priced at Rs. 60 and a 20 g gel priced at Rs. 110. The sprays are available in a 15 g size for Rs. 85 and a 35 g size for Rs. 186.