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Sports
Can IPL 2024 surpass past seasons' ad revenue?

Can IPL 2024 surpass past seasons' ad revenue?

Sumit Rawat Apr 25, 2024 0 78

Expected at Rs 2,000 cr for TV & digital, this IPL's ad revenue may not match 2022...

Industry
JioCinema: 59 crore views on Day 1 of IPL 2024

JioCinema: 59 crore views on Day 1 of IPL 2024

Sumit Rawat Mar 28, 2024 0 64

The cumulative watch-time reached 660 crore minutes, reflecting significant engagement...

Sports
IPL 2024 Looms: Duel Between TV and Digital Advertising

IPL 2024 Looms: Duel Between TV and Digital Advertising

Sumit Rawat Mar 21, 2024 0 93

Experts predict digital's cost appeal attracts more brands, TV's recall value maintains...

Campaigns
Star Sports' IPL ads feature captains expressing fans' emotions passionately

Star Sports' IPL ads feature captains expressing fans'...

Sumit Rawat Mar 5, 2024 0 44

The film highlights IPL captains and Star Sports 'Believe' ambassadors - Rishabh...

Sports
IPL 2024 starts March 22, confirms League Chairman Arun Dhumal

IPL 2024 starts March 22, confirms League Chairman Arun...

Sumit Rawat Feb 21, 2024 0 89

The chairman confirmed that the upcoming tournament will be held entirely in India,...