Cheil India’s Campaign Transforms Laundry with Samsung’s Bespoke AITM
Cheil India collaborates with Samsung for its Bespoke AITM campaign, revolutionizing laundry experiences through innovative design and digital engagement, making everyday chores smart and stylish.

Revolutionizing Everyday Chores
Cheil India is turning the mundane into the extraordinary with its latest campaign for Samsung’s Bespoke AITM laundry solutions. This innovative campaign redefines how we approach daily chores by combining smart technology with stylish design to create a seamless, enjoyable experience.
Innovative Solutions for Modern Living
“Laundry, Reimagined”
The Bespoke AITM campaign focuses on transforming laundry routines with cutting-edge features. From energy-efficient washing cycles to customizable settings and sleek design, Samsung’s solution is designed for the modern consumer who values both functionality and style.
Digital Transformation in Home Care
“Smart Homes, Smarter Solutions”
Cheil India’s creative narrative leverages interactive digital tools and immersive content to demonstrate how Samsung’s Bespoke AITM can simplify household tasks. The campaign spot uses dynamic visuals and engaging storytelling to show that technology can transform routine tasks into smart, effortless experiences.
Empowering Consumers Through Innovation
The campaign highlights that a smarter home begins with intelligent design. By reducing time and energy spent on laundry, the Bespoke AITM solution empowers consumers to focus on what truly matters. This message is conveyed through relatable scenarios and customer testimonials that showcase the product’s impact on everyday life.
Engaging Through Multi-Channel Strategy
Cheil India’s approach is comprehensive, integrating traditional advertising with digital activations. Social media challenges, interactive demos, and influencer partnerships invite consumers to experience the future of laundry care, making the campaign not only informative but also highly engaging.
A Vision for the Future of Home Automation
This campaign is a testament to Samsung’s commitment to innovation in home appliances. It sets a new benchmark for how smart technology can be seamlessly integrated into daily routines, making home care both efficient and enjoyable. The narrative encourages consumers to embrace a lifestyle where technology enhances comfort and convenience.
Closing Thoughts
Cheil India’s Bespoke AITM campaign for Samsung redefines laundry as a smart, stylish experience. With its blend of innovation, engaging storytelling, and digital integration, the campaign is set to transform everyday chores and inspire a future of smart living.