Future Mandala: Dentsu Creative's Vision for India's Business Ecosystems

Future Mandala: Dentsu Creative's Vision for India's Business Ecosystems

Dentsu Creative has boldly redefined brand strategy with the launch of ‘Future Mandala’ in India—a groundbreaking tool designed to provide brands with the insights and foresight necessary for innovation and the creation of entirely new business ecosystems. Originally developed by Dentsu Tokyo in 2011, this transformative tool has already made waves in markets worldwide and is now set to guide Indian brands towards sustainable growth and market leadership.

In an ever-evolving marketplace, traditional trend reports often provide only surface-level insights that quickly become outdated. Future Mandala changes the game by deeply exploring socio-economic shifts, third-party research, and demographic trends, delivering brands a future-proof blueprint. With India’s rapid growth reshaping industries, merely staying relevant is not enough; bold innovation and visionary thinking are essential. What distinguishes Future Mandala is its holistic approach, opening doors not just for product innovation but also for developing next-generation communication platforms and business models. This powerful dual capability empowers businesses to anticipate change, act decisively, and lead with a transformative vision.

Amit Wadhwa, Chief Executive Officer, South Asia, Dentsu Creative, stated, “Understanding the future is the first step to shaping it. Future Mandala equips brands with the insights to transcend short-term trends and embrace long-term innovation. This tool embodies Dentsu’s commitment to ‘Innovating to Impact’, ensuring our clients not only keep pace with the market but lead it with foresight and strategic clarity.”

Sumeer Mathur, Chief Strategy Officer, India, Dentsu Creative, added, “Marketers constantly navigate how today’s trends will influence tomorrow. Future Mandala enables them to shape entire business ecosystems—from product development to consumer communication, driving long-term growth. It leverages extensive data from government reports, industry insights, and trends to provide brands with a clear, actionable roadmap for the next five years. It’s a powerful instrument for fostering innovation in a rapidly shifting economy.”

Future Mandala is available as a premium, fee-based service for both existing and new clients of Dentsu, offering a strategic advantage in a competitive landscape. Proven globally to drive business transformation, it empowers Indian brands to lead with purpose and foresight. Developed by Dentsu Creative’s experts, including Takuya Kagata, Partner at Dentsu Consulting Inc. and editor-in-chief of its Japanese edition, Future Mandala ensures businesses are prepared for the future, positioned for long-term growth and innovation.