Are Jackie Shroff, Prabhu Deva, Shankar Mahadevan in MakeMyTrip's ad?

MakeMyTrip has launched a groundbreaking advertising campaign that taps into the allure of celebrity without revealing their faces. The campaign features four films starring Bollywood icons Jackie Shroff, Prabhu Deva, and Shankar Mahadevan, each renowned for their distinctive style and persona.

In a bold move, MakeMyTrip utilizes the familiarity of these stars to underscore the platform as the true hero of the campaign, highlighting the advantages of booking hotels and homestays through MakeMyTrip. Jackie Shroff imparts insightful wisdom, Prabhu Deva showcases his love for dance, and Shankar Mahadevan lends his musical talent, all while keeping their faces hidden.

Adding to the intrigue, a fourth film featuring two cricketing legends is set to debut later this week. Inside jokes peppered throughout the ads cater to devoted fans and internet enthusiasts, enhancing the campaign's appeal.

Raj Rishi Singh, MakeMyTrip's Chief Marketing Officer, emphasized the brand's commitment to injecting humor and quirkiness into its advertising endeavors. He highlighted the genuine connection between the stars and MakeMyTrip, as they are actual patrons of the platform, lending authenticity to the campaign.

The innovative campaign was crafted by creative agency Talented and directed by Suresh Triveni, Open Image, and Radhika Produces Films. Pearl Alex, Creative at Talented, praised the collaborative effort between the client and celebrities, lauding their willingness to embrace such a unique concept. She emphasized the intentional inclusion of inside jokes for rewatchability, ensuring viewers discover something new with each viewing.

The first three films are now airing on television and across various social media platforms, captivating audiences with their creative approach to celebrity endorsement.