DS Group’s 95-year success showcased in film with Rahul Khanna

Dharampal Satyapal Group (DS Group), a diverse FMCG conglomerate celebrating 95 years, launches a heartfelt corporate film directed and produced by The Titus Upputuru Company. Established in 1929, DS Group has evolved into a success story, combining rich history with visionary growth. This film honors the deep connection with its consumers and highlights the Group's broad range of products, from food and beverages to confectionery, mouth fresheners, hospitality, agri-business, and luxury retail.

Bollywood star Rahul Khanna leads the film, opening with a personal message, "Aapka aur hamara bahut hee lamba aur kareebi Rishta hai" (Our relationship has been long and intimate). The film then weaves through touching scenes that reflect how DS Group's products have created lasting bonds with consumers over the years.

Rajiv Kumar, Vice Chairman of DS Group, expressed excitement about the film, stating, "We celebrate DS Group’s 95-year journey with this special film, showcasing our dedication to quality and innovation. It’s a tribute to our loyal customers and our brand philosophy: Create What is Worth Creating."

Titus Upputuru, who directed and produced the film, shared, "Creating this corporate film was a heartfelt experience. It captures the joy and nostalgia that DS Group's products bring to people’s lives, celebrating the deep connections formed over the years."

The film features a series of charming vignettes, such as a boy in a library playfully sharing Pulse candy, a young man cooking with Catch Garam Masala while connecting with his mother over a video call, and a classy wedding scene with Tulsi Royal Khajoor. It also shows a playful moment with Pass Pass, a lady enjoying Silver Pearls in a limousine, a young man savoring Ksheer ghee after a workout, and a woman waking up to LuvIt Chocolates on her birthday.

Rahul Khanna’s voice-over underscores the joy of the brands, concluding with the reminder, “Agli baar jab aap ko koi cheez pasand aajaye, toh aap use palat ke dekhiyega…Zaroor hamara naam dikh jaayega.