Casio Celebrates 60 Years: Calculators for Every Generation

Casio Celebrates 60 Years of Calculators with a Campaign Honoring Trust, Innovation, and Tradition

Casio, the iconic Japanese electronics brand, is celebrating a remarkable milestone—60 years since the launch of its first electronic desktop calculator. To mark this occasion, Casio has rolled out a nationwide campaign, “The Calculator India Trusts,” highlighting its legacy of reliability, innovation, and the deep connection it shares with generations of students, professionals, and families across the country.

A Journey from Innovation to Everyday Essential

The story of Casio calculators began in 1965 with the debut of the “001,” the world’s first electronic desktop calculator equipped with a memory function. But Casio’s roots go even deeper: the company’s journey started in 1957, when the Kashio brothers introduced the “14-A,” the world’s first compact all-electric calculator. Over the decades, Casio calculators have become synonymous with accuracy, simplicity, and durability, supporting countless moments in classrooms, offices and homes.

A Campaign Built on Trust

In India, Casio calculators have long been a trusted companion for students tackling exams, traders managing accounts, and professionals crunching numbers. The new campaign, “The Calculator India Trusts,” pays tribute to these everyday moments—big and small—where Casio has played a vital role in shaping futures. The campaign is being promoted across YouTube, Instagram, Facebook, and in retail stores, with a special focus on Tier 2 and Tier 3 towns where brand trust is crucial.

Takuto Kimura, Managing Director of Casio India, shared,

“This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators aimed at taking the country forward with its applications across varied fields. Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.”

Special 60th Anniversary Editions: A Nod to Japanese Heritage

To commemorate the 60th anniversary, Casio has launched new special-edition calculators featuring traditional Japanese patterns. The MS-20UC-J series comes in three lucky designs:

• Asanoha Red: A hemp leaf pattern symbolizing healthy growth for children.
• Seigaiha Blue: A wave motif representing peace and good fortune.
• Takekago White: A bamboo basket design symbolizing strength and resilience.

These patterns, cherished in Japan for centuries, bring a touch of cultural heritage to everyday calculations. Casio has also introduced the Comfy JT-200T, a new eco-friendly calculator with a solar panel and scratch-resistant material, designed for long-term use.

Innovation That Keeps Evolving

Casio’s commitment to innovation has never wavered. From the first calculators with memory functions to today’s colorful, user-friendly, and sustainable models, Casio continues to adapt to changing needs and technologies. The brand’s focus on easy-to-read displays, robust construction, and intuitive design has made it a staple in Indian households and businesses for decades.

A Legacy That Spans Generations

Casio’s 60-year journey is not just about technology—it’s about the millions of moments where a calculator made a difference. Whether it’s a student’s first exam, a shopkeeper’s daily tally, or a professional’s complex calculation, Casio has been there, delivering accuracy and peace of mind.

As Casio celebrates 60 years of calculator excellence, its new campaign is a heartfelt thank you to everyone who has counted on Casio—literally and figuratively. With special-edition designs, a renewed commitment to innovation, and a legacy of trust, Casio proves that some things never go out of style. Here’s to the next 60 years of making every calculation count.