Sonam Kapoor roped in as brand ambassador for exquisite diamond boutique Zoya

Sonam Kapoor Ahuja has been named as the brand ambassador for Zoya, the exquisite diamond store from the Tata Group. The premium atelier celebrates fifteen years of making significant pieces of wearable art with the discerning, artistically astute woman as its muse, redefining the way fine jewellery is experienced in India. Every unique Zoya design sparkles in honor of a lady rediscovering her true self.

"Zoya and I share a fierce pride in India's rich tradition of jewellery craftsmanship and a passion to showcase its brilliance to the world," Sonam Kapoor says. The actor has long led India's style game with striking looks and sartorial decisions, from statement-making red carpet ensembles to trendsetting street fashion.

The position cements the star's bond with the company and emphasizes a collaborative approach to style. "Zoya's name has become synonymous with rare jewels with exceptional craftsmanship and meaning over the last 15 years." It's a company I've long liked, and I'm honored to be their ambassador," he continued.

Showcased on the world's most renowned runways, Zoya is known for the global expression of its artistic products as well as its Indian soul. Its six boutiques in Bengaluru, Mumbai, Hyderabad, and Delhi, as well as Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh, present warm luxury in its purest form, with individualized service that emphasizes on giving an unrivaled purchase experience for its exclusive products.

"We are delighted to have Sonam Kapoor Ahuja join the Zoya family." "She is an artist and a celebrated style icon who embodies Zoya's spirit, blending effortless modernity and innovation with a unique and timeless signature that represents the ethos of our brand," said Titan Jewellery Division CEO Ajoy Chawla.

Sonam wore the legendary Ruby Rush necklace from Zoya's dazzling line inspired by Hollywood eras to the announcement. In this timeless necklace, 211 pear-shaped rubies descend towards a beautiful diamond solitaire pendant. The rubies have been precisely hand-picked to resemble the seductive red lipstick that was so emblematic of Hollywood in the 1950s. Their colors are carefully chosen, and each one is joined perfectly by amazing craftsmanship to produce this magnificent one-of-a-kind necklace. The centerpiece of this beautiful necklace is a magnificent pear-cut diamond weighing about 10 carats. The solitaire diamonds above the central pendant have been hand-selected to add to the opulence of this Zoya High necklace.