SOFIT Launches Disha Patani Film, Promotes Almond Drink and Fitness

SOFIT, a brand under The Hershey Company, has launched a new digital film promoting its SOFIT Almond drink, starring brand ambassador and fitness icon Disha Patani. The film showcases Disha’s personal fitness routine, aligning with SOFIT's message that "Fit is Fab." Through this campaign, SOFIT aims to inspire consumers to prioritize their health and wellness, making the SOFIT Almond drink an essential part of their fitness journey.

Luigi Mirri, General Manager of Hershey India & APAC, emphasized the importance of SOFIT to Hershey India, stating, "SOFIT represents our commitment to promoting a healthy lifestyle. With increasing consumer focus on health, the demand for plant-based beverages is rising. As the leader in the dairy-alternative milk category, we are thrilled to feature Disha Patani in our new film, reinforcing our market leadership."

Disha Patani, known for her dedication to fitness, expressed her enthusiasm for the campaign, saying, "Maintaining a healthy lifestyle is crucial to me, and I'm always looking for products that support my fitness journey. SOFIT Almond Drink fits seamlessly into my routine, whether after workouts, during morning runs, or as a nutritious option in my busy schedule."