Slurrp Farm and Zepto Team Up for Healthy, Fun Children’s Day Campaign

Slurrp Farm, a millet-based children’s food brand, has joined hands with Zepto to launch a special Children’s Day campaign. This campaign builds on Slurrp Farm's #DigTwistSlurrp initiative, originally introduced at the YES Moms & Dads event earlier this year, marking a unique collaboration between a children’s food brand and a quick-commerce platform.

This latest campaign features an in-app experience that plays a cheerful ‘Yummy!’ chime each time a Slurrp Farm product is added to the cart, enhancing customer engagement and promoting healthy snack choices. The initiative aligns with Slurrp Farm’s mission to support nutritious habits early on, making healthy snacking easy and fun for families.

Meghana Narayan and Shauravi Malik, co-founders of Wholsum Foods, commented: “At Slurrp Farm, we believe snacking should bring joy, not guilt. Our products are made with love and contain no palm oil, refined sugar, or maida, and our noodles are never fried. Partnering with Zepto reinforces our commitment to nutritious, tasty snacks that are easily accessible. Zepto’s playful ‘Yummy!’ sound perfectly reflects the joy of guilt-free snacking. Together, we enable zero-junk options that let parents offer kids their favorite treats while ensuring they stay healthy.”

Chandan Mendiratta, chief brand officer of Zepto, emphasized that as Indian families become more nutrition-conscious, this partnership delivers zero-junk, kid-friendly snacks in minutes. "We’re making it easy for parents to meet nutritional needs without sacrificing taste,” he added.

The campaign film was developed in-house by Slurrp Farm’s brand team and captures the shared commitment to redefining snacking as a wholesome, fun, and worry-free experience for kids.