Lee Know of Stray Kids Named Gucci Global Brand Ambassador

Gucci has announced a major move in the world of fashion and pop culture by naming Lee Know, a member of the globally popular K-pop group Stray Kids, as its new global brand ambassador. This partnership, effective immediately, marks a significant step for both the luxury Italian fashion house and the ever-expanding influence of K-pop on global style trends.

A Natural Fit: Lee Know’s Style and Gucci’s Vision

Since debuting with Stray Kids in 2018, Lee Know (real name Lee Min-ho) has built a reputation as a versatile performer, songwriter, and composer. His personal style has consistently incorporated Gucci, both on stage and in editorial shoots, making him a familiar face in the brand’s signature looks. Last year, his appearance at the Gucci Cruise 2025 fashion show in London further cemented his connection with the luxury label.

Gucci’s leadership recognized Lee Know’s individuality, artistic flair, and global appeal as the perfect match for the brand’s evolving narrative. In their official statement, Gucci expressed confidence that Lee Know’s “energy, artistry, and individuality” would bring new inspiration and a unique spirit to the house.

Lee Know’s Excitement and Role

Lee Know shared his enthusiasm for the new role, stating,

“I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey”.

As global brand ambassador, Lee Know will participate in a variety of Gucci’s activities, including high-profile events, international campaigns, and special initiatives. Fans can expect to see him representing Gucci at fashion shows, in editorial features, and across global marketing efforts.

K-pop’s Growing Influence in Luxury Fashion

Lee Know’s appointment is part of a broader trend of luxury brands partnering with K-pop stars to reach younger, global audiences. Stray Kids, formed in 2017, have become fashion icons in their own right, with various members representing other leading brands—such as I.N for Bottega Veneta and Damiani, Bang Chan for Fendi, Hyunjin for Versace, and Felix for Louis Vuitton. Lee Know’s new role with Gucci further solidifies the group’s status as fashion powerhouses and highlights the increasing synergy between K-pop and luxury fashion.

A Win-Win for Gucci and Lee Know

For Gucci, this partnership brings in Lee Know’s worldwide fan base, youthful energy, and digital influence—key assets as the brand continues to evolve under creative director Sabato De Sarno. For Lee Know, it’s an opportunity to represent a legendary fashion house known for its blend of heritage and innovation, and to further express his own creative identity on a global stage.

What’s Next?

With this announcement, fans can look forward to seeing Lee Know at the forefront of Gucci’s upcoming campaigns, events, and collaborations. The partnership promises not only stunning visuals and memorable fashion moments but also a deeper cultural exchange between the worlds of luxury fashion and K-pop.