Saffola Masala Oats Scores Big with Cricket‑Season Playful Campaign
Saffola Masala Oats hits a six with its cricket‑themed campaign—encouraging morning energy and spice‑up experiments—with engaging TV spots and social‑media cook‑along contests.

As cricket fever grips the nation, Saffola Masala Oats has launched a spirited campaign that frames every bowl as a “boundary‑breaking” breakfast. The ads feature young influencers adding quirky toppings, chat masala, chopped veggies, even a swirl of lemon, transforming oats into an all‑star innings of flavour.
Setting the Field for Flavour
The TVC opens with a cricket stadium shot, then zooms into a kitchen where a home cook “plays” with oats like a batsman facing fast bowlers of boredom. Each delicious spoonful lands with a “thwack,” followed by energised smiles, reinforcing that Masala Oats is the morning’s winning shot.
Engaging Fans at the Crease
Saffola’s #OatsKaSix social campaign invites users to share their own “six-flavour” Masala Oats recipes. Weekly winners receive signed cricket memorabilia and a year’s supply of Masala Oats, blending nutrition with fan mania.
Balancing Health and Taste
Amid the fun, the campaign underscores health benefits: rich in whole grains, fibre, and heart‑healthy oats, yet spiced to spark the palate. Dieticians make cameo appearances in digital shorts, validating the product’s role in balanced breakfast routines.
Final Thoughts
By aligning Masala Oats with cricket’s high‑energy thrills, Saffola serves up a campaign that scores on both taste and cultural resonance. It’s proof that with the right flavour playbook, even a humble bowl of oats can hit a culinary six.