Shalimar Paints Unveils ‘Smart Bharat 2-in-1’ and ‘Mela Series’

Shalimar Paints, a trailblazer in the Indian paint industry with over 120 years of legacy, launched two innovative products at its recent channel partner’s meet in Phuket, Thailand. The event, which brought together over 100 key channel partners from across India, showcased the company’s commitment to providing pioneering solutions to consumers. The newly launched Smart Bharat 2-in-1 Paint and the Mela Series reflect Shalimar Paints’ dedication to delivering affordable, durable, and high-quality products for diverse market segments.

The Smart Bharat 2-in-1 Paint is an interior and exterior acrylic paint designed to offer a superior finish and exceptional durability. It caters to the evolving needs of discerning consumers who seek both performance and value. The Mela Series, on the other hand, is a budget-friendly range that brings vibrant color and long-lasting durability to homes across India. The series includes a comprehensive product basket, such as undercoats, enamel for wood and metal, as well as water-based primer and distemper for walls.

A key insight into the development of the Mela Series came from extensive market research conducted by Shalimar Paints, which revealed that more than 50% of walls in India, especially in rural and remote areas, remain unpainted. The company aims to address this gap with its Mela Series, bringing color and life to these raw surfaces. The series stands out for its affordability and high performance, making quality paint accessible to emerging markets. With this move, Shalimar Paints reaffirms its commitment to blending tradition with innovation.

At the event, Shalimar Paints also celebrated the success of its well-regarded HERO and ZERO DAMP ranges, which are known for their exceptional quality and optimal finish, setting new industry standards. These products have played a key role in reinforcing the company’s position as a pioneer in the paint industry.

Kuldip Raina, Director of Sales and Marketing at Shalimar Paints, shared his excitement about the launch. “We are incredibly proud of the success of our HERO & ZERO DAMP range; they reflect our commitment to delivering high-performance solutions. Our ‘Upgrade Kiya Kya’ strategy is focused on taking bold steps, and we are thrilled to launch the Smart Bharat 2-in-1 Paint and Mela Range, while expanding into new categories like wood adhesives and spray paints. The unwavering support of our channel partners has been crucial to our success.”

Additionally, the company announced its entry into masking tapes, sandpaper, spray paints, and wood adhesives, further strengthening its product portfolio and providing customers with a more comprehensive paint solution.

Shalimar Paints’ continued focus on innovation, quality, and sustainability drives its long-term strategic goals. Through cutting-edge R&D and an emphasis on environmental responsibility, the company remains at the forefront of the ever-changing paint industry. With its commitment to meeting the evolving needs of consumers, Shalimar Paints is determined to remain an industry leader for years to come.