BHIM’s ‘Gift Happiness’ Campaign Supports CRY for Underprivileged Kids
BHIM partners with CRY for ‘Gift Happiness’ campaign, enabling users to support underprivileged kids by contributing through transactions, spreading New Year joy seamlessly
sheetal
NPCI BHIM Services, a subsidiary of the National Payments Corporation of India (NPCI), has launched the ‘Gift Happiness’ campaign in collaboration with CRY (Child Rights and You). This initiative aims to fulfill the New Year wishes of underprivileged children across India.
From December 16 to December 31, every transaction made through the BHIM app will contribute to the campaign, spreading joy during the holiday season.
Campaign Highlights
The initiative embodies the spirit of hope and new beginnings, enabling users to participate effortlessly by using the BHIM app for regular payments.
Rahul Handa, chief business officer at NBSL, stated, “The New Year is a time of hope and new beginnings. With the ‘Gift Happiness’ campaign, every transaction on the BHIM app brings us closer to fulfilling children’s wishes. We are proud to support a brighter future for these kids.”
Kreeanne Rabadi, regional director (West) at CRY, emphasized the collaboration's impact, saying, “This partnership with BHIM is a step towards spreading kindness and support to children who truly deserve it.”
BHIM’s Commitment to Financial Inclusion
The partnership with CRY underscores BHIM’s dedication to social responsibility and financial inclusion. Contributions made through the app ensure impactful support for those in need while offering users an intuitive and seamless payment experience.
